The 10·Corso·Como Project Room opened in February 2024 as an innovative space within the Rethinking 10·Corso·Como project. Tiziana Fausti, who acquired the iconic brand and concept store in September 2020, is providing her own stamp on the brand’s 30 years of links to image culture and sophisticated fashion. The Project Room has been designed by the interdisciplinary agency 2050+ as a flexible theatre which, thanks to its large pantograph tables and grandstands, can be adapted to different visual and conceptual configurations, becoming a place of conjunction for art, fashion and design. An innovative, transversal space, it can be transformed in order to match the projects for which it provides the venue, where contemporary issues such as sustainability, activism, and human relationships are addressed through archival research, and technological and digital innovation. Collections and projects are thus compared and contrasted in an archipelago of ideas and inspirations that takes in everything from exhibitions and editorial visions, to a curated selection of signature design pieces and furniture.