Apripista unveils Reframing the Mountains — Reimaging the Visual Mythology of...

Apripista unveils Reframing the Mountains — Reimaging the Visual Mythology of Alpine Culture, a curated presentation of contemporary poster works reimagining alpine culture through an inclusive global lens. From February 25 to March 1 at iconic 10 Corso Como during Milano Fashion Week — and adjacent to the Milano Cortina Olympic and Paralympic season — the exhibition brings together international fashion designers and visual artists whose practices are shaped by heritage,craft, and cultural memory. Drawing inspiration from the bold graphic language of historic ski posters, the project challenges traditional narratives of who belongs in mountain iconography. Each work is conceived as a visual love letter to homeland, interpreting real mountain landscapes through regional textile traditions, pattern languages, and contemporary storytelling. Participating creatives include Maison ArtC, Bokja, Lida Afghan, Thabo Makhetha, Doreen Mashika, Zoya Khan, and a wider network of multidisciplinary creatives whose practices bridge design and cultural heritage. By connecting art, fashion, and sport, the exhibition expands the geography of alpine imagination and proposes a more inclusive vision of winter culture. Produced as part of Apripista’s broader cultural programming, the anthology reflects the brand’s ethos: redefining alpine narratives through design, collaboration, and social impact. Founded by Nadia Samadani, Apripista merges luxury technical skiwear with storytelling initiatives that broaden representation in mountain spaces and champion global creative voices.

From March 11 to April 7, in collaboration with MIA Photo Fair BNP Paribas (r...

From March 11 to April 7, in collaboration with MIA Photo Fair BNP Paribas (running from March 19 to 22, 2026, at Superstudiopiù in Milan) and as part of Circuito Off - MIA Photo Fair BNP Paribas, 10·Corso·Como Gallery presents The New American West: Photography in Conversation, an examination of how the American West has been constructed, mythologised, and reimagined through photography across nearly a century.Co-curated by Alessio de’Navasques, Howard Greenberg, and Carrie Scott, the exhibition foregrounds photography as both document and projection. Contemporary works by Maryam Eisler and Alexei Riboud are placed in direct dialogue with photographs by Edward Weston, Paul Strand, Diane Arbus, Esther Bubley, Mary Ellen Mark, Robert Adams, Joel Meyerowitz, Lee Friedlander, Wright Morris, Minor White, Allen Ginsberg, Wim Wenders and many others. Together, they trace the West from the early 20th century to today—revealing not a single narrative, but a layered, evolving idea shaped by ambition, displacement, beauty, and contradiction.The contemporary perspective of Eisler and Riboud reactivates historical works from the Greenberg archive, demonstrating how even today the dimension of the West is not only a physical place, but also a space of thought, reflection, and boundary. Historic works—ranging from Strand’s stark modernism and Weston’s sculptural landscapes to Bubley’s social observations and Arbus’s unrelenting portraits—are not treated as nostalgic artefacts, but as living images that continue to inform how the West is imagined today. At the heart of the project remains the 2024 journey undertaken by Eisler and Riboud across Texas, New Mexico, Arizona, and Utah.The show quietly acknowledges that our understanding of America—and of the ideals once projected onto the West—is shifting in real time. Without resorting to political declaration, The New American West reflects on what the West once promised: freedom, opportunity, reinvention—ideals that were often built on exclusion and hardship. Photography becomes the medium through which those tensions are preserved, examined, and re-seen.The New American WestCurated by Alessio de’ Navasques, Howard Greenberg and Carrie Scott10 Corso Como Gallery11.3 – 3.4.2026Every day: 10.30am – 7.30pmFree admission

As part of the conversion of spaces, such as a flexible theatre, the 10 Corso...

As part of the conversion of spaces, such as a flexible theatre, the 10 Corso Como Gallery changes its configuration into a contemporary wunderkammer, hosting the selection of fine fragrances, beauty, rare books and niche magazines.  Marking the start of 10 Corso Como 35th anniversary celebrations, the Gallery is revealing fifty historical photos from its archive, by artists such as Edward Curtis, Julius Shulman, Herman Leonard, Jean Clemmer, Douglas Kirkland, David McCabe, Michael Putland, Tseng Kwong Chi, Cindy Sherman and Mark Seliger.  

Mizuno and 10 Corso Como join forces to inaugurate a new and dynamic chapter ...

Mizuno and 10 Corso Como join forces to inaugurate a new and dynamic chapter in contemporary performance with the launch of the Mizuno x 10 Corso Como – Aurora Reflective Running Capsule. This exclusive partnership combines Mizuno's century-old technical heritage with the cultural and curatorial vision of 10 Corso Como, giving rise to a sophisticated apparel collection that intertwines performance, movement and design. The collection will debut at the Mizuno pop-up store at 10 Corso Como, open to the public from 2 to 22 February 2026, a space designed to showcase the entire Mizuno universe through its most innovative products. Visitors will be able to discover not only the running capsule, but also a curated selection of Breath Thermo™ garments — Mizuno's heat-generating technology, designed to ensure high performance even in extreme weather conditions — as well as Mizuno Sportstyle clothing and footwear that offer a contemporary interpretation of the brand's lifestyle athletics concept. With Milan taking centre stage on the global scene in February, Mizuno is consolidating its presence with the opening of Mizuno House, an immersive brand environment located on the first floor of 10 Corso Como, open from 6 to 22 February 2026. Designed as a cultural and community hub, Mizuno House will host meetings with athletes and product storytelling sessions, offering an authentic experience that embodies the Japanese brand's spirit of innovation and performance.

The Erose arrives at 10 Corso Como with an evocative installation, conceived ...

The Erose arrives at 10 Corso Como with an evocative installation, conceived as a sensitive extension of the collection’s creative concept.With The Erose, a new chapter of the vision by Francesca and Alessandro Gallo comes to Milan, following the founding of The Venice Venice Hotel: a project in which hospitality becomes a cultural language and aesthetics are transformed into lived experience. In Venice, at Ca’ da Mosto, art and craftsmanship engage in a dialogue with time, weaving past and present into an intimate and distinctly contemporary narrative.The Erose emerges from this poetic tension. From furniture to fashion, from perfumery to objects suspended between craft and art, each creation inhabits a space that balances memory and imagination. 10 Corso Como welcomes the first collection of The Erose within a dedicated space that explores its expressive universe: genderless apparel, furniture, accessories, and lifestyle objects. Anchoring the narrative is a work by Igor Mitoraj, emblematic of a timeless beauty that transcends boundaries.On the first floor, within the Project Room, the Venetian brand’s beauty and fragrance line enters into a natural dialogue with 10 Corso Como’s curated selection of research-driven fragrances, further expanding the store’s sensory narrative. The artistic direction of the campaign photoes featured also in the collection is by Renato D'Agostin. Explore The Venice Venice Hotel  

10 Corso Como and CIFF are proud to announce their collaboration for Copenhag...

10 Corso Como and CIFF are proud to announce their collaboration for Copenhagen Fashion Week, January 2026, presenting a fully reimagined entrance experience for CIFF 66. This marks the first time the Milanese concept store brings its iconic universe to Copenhagen.   The partnership will take shape as a 600 sqm curated environment at the entrance of CIFF – merging fashion, design, beauty, books, and lifestyle through the distinct artistic lens of 10 Corso Como. The space will highlight a selection of Scandinavian brands chosen by the 10 Corso Como team, presented alongside the 10 Corso Como Signature Collection and an immersive café experience, all reinterpreted within a Nordic context.  

Exploring the meaning of ornaments through various practices and perspectives...

Exploring the meaning of ornaments through various practices and perspectives, from architecture to the visual arts, after Pietro Consagra. Ornamenti (February–March 2024) and Andrea Branzi. Civilisations without jewels have never existed (December 2024 – January 2025), 10 Corso Como Gallery completes its trilogy of exhibitions dedicated to jewellery as a contemporary medium with a retrospective of the work of Swiss artist Bernhard Schobinger. The exhibition Bernhard Schobinger. Democracy of materials, staged in collaboration with galleria Martina Simeti, brings together sculptures and jewellery works from the second half of the 1970s up to the present day. The exhibition is split into thematic islands, associations and contrasts of curved and broken lines, following an idea of dynamic ‘’that evokes the travels of writer W. G. Sebald in his book The Rings of Saturn, which had a profound influence on the artist’ poetics. The transformation of material – in its intrinsic power as raw material – from waste and remnants found as relics of a past era to crystals and precious stones, becomes the subject of meditation and manual concentration. The result is works that go beyond conventional exhibition means and become wearable. Schobinger’ production challenges our perspective, like a paradox or an enigma of koans, the phrases or stories that Zen Buddhist masters impart to their disciples. The exhibition recounts a search for absolute freedom both in terms of classic goldsmithing materials and the idea of formal coherence between construction and function: principles inherited from Swiss Concrete Art design and graphics, with its roots in modernism, which Schobinger transcends thanks to the punk influences of the second half of the 1970s. The result is a process of democratisation of material that turns jewellery into the expression of a political idea and blurs the boundary with works of art. His is a poetics of deconstruction in which the tension that animates material is manifested through the use of fragments, twists and cuts: precious and radical works, fuelled by the intensity of a process that goes ‘ the grain’. Bernhard Schobinger. Democracy of materialsCurated by Alessio de’ Navasques10 Corso Como Gallery12.12.2025 – 1.2.2026Every day: 10.30am – 7.30pmFree admission

Multimedia installation and product introduction by DI SALVOConceived for 10 ...

Multimedia installation and product introduction by DI SALVOConceived for 10 Corso Como spaces, HDMI - Harmonic Devices, Monitors & Ikebana by DI SALVO is a multimedia installation that bringing industrial aesthetics, real-time imagery, and botanical artifices into dialogue.From 16 to 24 December, the Mezzanine hosts the installation, where a large table integrates three monitors and houses a constellation of sound elements: cylindrical Bluetooth speakers, designed with the same formal grammar as the vases that hold compositions of synthetic flowers created by Dimitra Louana Marlanti.The compositions are filmed by three small cameras designed by the collective No Text, which generate a continuous and unmediated live view. Around this surface unfolds a visual and acoustic ecosystem. Public interaction activates a circular relationship between object, image, and observer.The Bluetooth speakers featured in the installation are available for purchase at the 10 Corso Como Project Room in two versions: a special silver co-branded edition, bearing the 10 Corso Como logo, and a black version.

From November 20 to 30 in Milan, at the iconic concept store 10 Corso Como,Ko...

From November 20 to 30 in Milan, at the iconic concept store 10 Corso Como,Kofice (Korea Foundation for International Cultural Exchange) celebrates creativity and collaboration between the new generations of designers from Italy and South Korea. Two simultaneous exhibitions of the “Designer's Table” project in Seoul and Milan: featuring six young Korean designers and six Italian designers. The aim of “Designer's Table” is to promote cultural exchange between 12 young designers selected from Korea and Italy, who are invited to explore and express themselves on the gastronomic cultures of the two countries through the language of design, with mentoring activities and workshops lasting approximately five months.