Storia

A brand new world, different from the one usually found in luxury stores. A cultural feel, avant-garde items, curated product rotation, top-notch services, and a subtle interior redesign are just the "antipasto” for what will come next…

It's the year of 10 Corso Como's revamp. New projects, new collaborations, and the ambition of becoming once again the high-end shopping destination with avant-garde status infashion and luxury.

10 Corso Como starts the celebration for its 30th anniversary with a retrospective of the past three decades’ history, culture, and heritage and an exclusive preview of the future.

The unique shopping experience and authentic Italian style of 10 Corso Como, that combines fashion, food, and current events, lands in Taiwan with the opening in Taipei’s Breeze Nanshan.

A new hub for creativity, culture, and art. Milano 10 Corso Como at Via Tazzoli 3 grows from its original scope into an exhibition space and a garden in which contemporary art, design and interiors meet.

Showing up in Japan. 10 Corso Como opens two new flagship shops in Tokyo, at Seibu Shibuya and Ikebukuro.

Turning 25! The bold and unique take on Italian fashion, design, and art celebrates 25 forward-thinking years.

Now serving coffee in Beijing. The Chinese partnership expands its offerings with a three-year pop-up Café on the first floor of at Shin Kong Place.

In May, the ultimate tribute, a retrospective book titled 10 Corso Como from A to Z, that captures the essence, the history, and style of the brand is published by Rizzoli.In October, the expansion into China continues with the opening of a two-year pop-up store in Beijing’s Shin Kong Place.

The newest addition, 10 Corso Como Shanghai, a concept store and restaurant located in one of the trendiest areas of downtown, introduces China to the slow shopping experience.

A year of partnership milestones. In February, 10 Corso Como celebrates 10th anniversary of the collab with Comme des Garçons in a very special way: a new space in Ginza, Tokyo, featuring its own family of brands and limited-edition items.In March, along with the Samsung Group, 10 Corso Como brings the slow shopping experience designed by Kris Ruhs to second location in Seul.

It's been 20 years since 10 Corso Como opened its doors as a space for art, design, and culture. Two decades after launching, its curated and recognizable aesthetic has become synonymous with luxury Italian lifestyle around the world.

10 Corso Como’s savoir-faire of combing nature and art blossoms with the addition of a new Flowering Terrace Roof Garden. A unique sanctuary recognized by Lipu (Italian Union for the Protection of Birds), that hosts contemporary sculptures and ceramics works by Kris Ruhs.

Breaking into the virtual world! For an exciting new chapter, 10 Corso Como goes online with a limited-edition collection developed in collaboration with worldwide market leaders and the launch of a new men’s fragrance.

10 Corso Como’s partnership with Samsung Group brings the brand’s unique vision to Seoul with the first international flagship. Located on Cheondam Street the three-floor-store brings together the best of both worlds: Italian style and design with Korean culture and hospitality.

Two new ventures join the club. The first, a bazaar that is a haven for those who love vintage. 10 Corso Como at via Tazzoli is a place where one can find the most unique and unusual vintage pieces from designer collections. The second is “a home away from home”. The 3 Rooms Hotel is hosted by traditional Milanese style palazzo of 10 Corso Como and offers an intimate retreat and the full slow experience vibe.

The DNAs of 10 Corso Como and Rei Kawakubo’s Comme des Garçons come together in Tokyo with the opening of a co-branded shop. The advent of new era on the global stage.

The brand’s evolving identity takes on a personal touch with the release of its first co-branded products and the launch of its own fragrance, 10 Corso Como women’s eau de parfum.

10 Corso Como Café opens offering a quiet oasis hidden in the heart of 10 Corso Como's courtyard. A place to stop for a bite to eat or enjoy an aperitivo in the midst of luscious beauty, relaxation, and culinary delight.

The experience continues to grow with the addition of the Gallery Shop, a new space dedicated to cultural and commercial events.

The gallery space, designed by American artist Kris Ruhs – who created the famous black and white logo as well – morphs into a concept store dedicated to lifestyle, fashion, and contemporary art that promotes slow shopping.

A pioneering and innovative idea: a former garage located at 10 Corso Como in Milan, converted into a space that holds photography, art, and design exhibitions, from emerging and established artists alike, with its affiliate publishing company. A gallery where visitors are encouraged to browse and explore. A place that becomes an experience when it is gradually joined by a garden café and a bookshop.