Mizuno and 10 Corso Como join forces to inaugurate a new and dynamic chapter ...

Mizuno and 10 Corso Como join forces to inaugurate a new and dynamic chapter in contemporary performance with the launch of the Mizuno x 10 Corso Como – Aurora Reflective Running Capsule. This exclusive partnership combines Mizuno's century-old technical heritage with the cultural and curatorial vision of 10 Corso Como, giving rise to a sophisticated apparel collection that intertwines performance, movement and design. The collection will debut at the Mizuno pop-up store at 10 Corso Como, open to the public from 2 to 22 February 2026, a space designed to showcase the entire Mizuno universe through its most innovative products. Visitors will be able to discover not only the running capsule, but also a curated selection of Breath Thermo™ garments — Mizuno's heat-generating technology, designed to ensure high performance even in extreme weather conditions — as well as Mizuno Sportstyle clothing and footwear that offer a contemporary interpretation of the brand's lifestyle athletics concept. With Milan taking centre stage on the global scene in February, Mizuno is consolidating its presence with the opening of Mizuno House, an immersive brand environment located on the first floor of 10 Corso Como, open from 6 to 22 February 2026. Designed as a cultural and community hub, Mizuno House will host meetings with athletes and product storytelling sessions, offering an authentic experience that embodies the Japanese brand's spirit of innovation and performance.

From November 20 to 30 in Milan, at the iconic concept store 10 Corso Como,Ko...

From November 20 to 30 in Milan, at the iconic concept store 10 Corso Como,Kofice (Korea Foundation for International Cultural Exchange) celebrates creativity and collaboration between the new generations of designers from Italy and South Korea. Two simultaneous exhibitions of the “Designer's Table” project in Seoul and Milan: featuring six young Korean designers and six Italian designers. The aim of “Designer's Table” is to promote cultural exchange between 12 young designers selected from Korea and Italy, who are invited to explore and express themselves on the gastronomic cultures of the two countries through the language of design, with mentoring activities and workshops lasting approximately five months.

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' ...

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' with Federico Nicolao, Luigi Serafini and Francesco Vezzoli. An inspiring conversation - moderated by Donatien Grau - with three special guests talking for the first time on the occasion of the launch of the second issue of Alphabet magazine. Thanks to all those who attended. Ciottolo and Slab seats provided by imperfettolab

On Monday 24 March, 10 Corso Como Project Room hosted the presentation of the...

On Monday 24 March, 10 Corso Como Project Room hosted the presentation of the book 'CHAINS. Stories, fashions and techniques of the most beloved jewels' by Alba Cappellieri.An inspiring conversation between Alba Cappellieri, author of the book, Sabina Belli, CEO Pomellato, Boris Barboni, CMO Pomellato, Tiziana Fausti, President 10 Corso Como, Matteo Marzotto, entrepreneur, moderated by Alessio de' Navasques.With an authoritative critical essay and a wide selection of images, the book traces the symbolic and aesthetic evolution of the chain from prehistory to the present day, its intersections between art, fashion, design, manufacturing and new technologies. A fascinating and skilfully illustrated journey that shows how extraordinary jewellery can be created from simple functional elements, capable of linking the past to the future in the name of creativity, beauty and innovation. Once again, the Project Room shows its nature as an innovative and transversal space that can be transformed according to the projects it hosts.Masters chairs provided by Kartell

On November 28th, 2024, 10 Corso Como and Delfina Delettrez Fendi celebrated ...

On November 28th, 2024, 10 Corso Como and Delfina Delettrez Fendi celebrated the arrival of Objets de Vie collection with a Cocktail Surréaliste at 10 Corso Como Projects Room with a special set up dedicated to the whimsical heirloom creations.   From November 29th, the Objets de Vie collection arrives in 10 Corso Como iconic store, as an exclusive for the Italian market.  Unveiled in 2022, Objets de Vie is elevating the everyday, the ordinary in an extraordinary way.   The pieces – including Cono 925, Stecco, Ovo, Pausa, Flora, Moro, Sorso, Puro, Gancio, Lama, Soldo, Gelo – become part of the exclusive offer of 10 Corso Como which continues its journey of discovery of unusual yet elegant objects.   Alongside the Objets de Vie, the iconic concept store presents a selection of jewellery designed by Delfina Delettrez - rings, earrings, bracelets - available both in store and online.   A 4th generation Fendi woman, Delfina Delettrez Fendi has spent her life surrounded by the ingenious creative spirit of the Fendi matriarchy and the savoir-faire of the Roman ateliers. In 2007 she founded her namesake jewerly label; her body of work spans moments of subversive classicism, figurative Surrealism and natural iconography.

On Tuesday 26 November 2024, 10 Corso Como Project Room hosted the event laun...

On Tuesday 26 November 2024, 10 Corso Como Project Room hosted the event launch for the release of the new issue of Mntn Journal, a ski and mountain reportage magazine.   For the occasion, 10 Corso Como Project Room proved its transformative nature with a special set-up, the magazine was displayed together with a pair of vintage skis and guests were invited to sit on Masters Chairs, provided by Kartell.   To celebrate the release of the new issue, Margherita Tizzi, journalist and founder of Mntn Journal, led a stimulating conversation on the magazine's themes with Riccardo Pedicone, writer, and Jacopo Di Cera, photographer and author of one of the magazine's four covers.   At the end of the event, the Café of 10 Corso Como offered a non-alcoholic drink specially conceived for the occasion: the Salus Cocktail, a natural distillate of leaves, roots and flowers, with Calabrian orange juice, fresh ginger and fennel extract, all garnished with mountain flower petals.

On November 14th, 2024, 10 Corso Como hosted the Italian projection of Nighth...

On November 14th, 2024, 10 Corso Como hosted the Italian projection of Nighthawk by Maison Margiela. For the occasion, the Project Room was transformed into a private cinema, welcoming guests in a cosy and intimate setting with all-white sofas. A film based on an original concept by John Galliano and directed by Sasha Kasiuha.

On Tuesday 12 November at 6 p.m., on the occasion of Bookcity Milano, 10 Cors...

On Tuesday 12 November at 6 p.m., on the occasion of Bookcity Milano, 10 Corso Como Project Room hosts the book presentation of   Una rivoluzione nell'arte: Autoritratto di Carla Lonzi in the new edition   Annarosa Buttarelli, philosopher and book curator, in conversation with Mariella Bettineschi, artistCristiana Collu, director of the Fondazione Querini Stampalia in Venice   Autoritratto by Carla Lonzi is finally presented in a new edition.The book turned contemporary art criticism on its head and, at the same time, inaugurated the path of self-consciousness that the author pursued in the group that took the name Rivolta Femminile.Autoritratto consists of the exchange that Carla Lonzi had in 1969 with the protagonists of the art scene of those years, from Carla Accardi to Pino Pascali.   The Conversation is in Italian and seats are limited. 

On October 24th, 2024, the 10 Corso Como Project Room hosted “La moda al cent...

On October 24th, 2024, the 10 Corso Como Project Room hosted “La moda al centro. Strategie per un futuro possibile", a talk by Il Foglio della Moda to mark the presentation of the 3rd edition of their Annuario. For this special occasion, Fabiana Giacomotti, curator of ‘Il Foglio della Moda', led a conversation with Beatrice Beleggia, Pianegonda CEO, Carmelo Carbotti, Banca Ifis Head of Research Department, and Tiziana Fausti, 10 Corso Como President.