On November 28th, 2024, 10 Corso Como and Delfina Delettrez Fendi celebrated ...

On November 28th, 2024, 10 Corso Como and Delfina Delettrez Fendi celebrated the arrival of Objets de Vie collection with a Cocktail Surréaliste at 10 Corso Como Projects Room with a special set up dedicated to the whimsical heirloom creations.   From November 29th, the Objets de Vie collection arrives in 10 Corso Como iconic store, as an exclusive for the Italian market.  Unveiled in 2022, Objets de Vie is elevating the everyday, the ordinary in an extraordinary way.   The pieces – including Cono 925, Stecco, Ovo, Pausa, Flora, Moro, Sorso, Puro, Gancio, Lama, Soldo, Gelo – become part of the exclusive offer of 10 Corso Como which continues its journey of discovery of unusual yet elegant objects.   Alongside the Objets de Vie, the iconic concept store presents a selection of jewellery designed by Delfina Delettrez - rings, earrings, bracelets - available both in store and online.   A 4th generation Fendi woman, Delfina Delettrez Fendi has spent her life surrounded by the ingenious creative spirit of the Fendi matriarchy and the savoir-faire of the Roman ateliers. In 2007 she founded her namesake jewerly label; her body of work spans moments of subversive classicism, figurative Surrealism and natural iconography.

On Tuesday 26 November 2024, 10 Corso Como Project Room hosted the event laun...

On Tuesday 26 November 2024, 10 Corso Como Project Room hosted the event launch for the release of the new issue of Mntn Journal, a ski and mountain reportage magazine.   For the occasion, 10 Corso Como Project Room proved its transformative nature with a special set-up, the magazine was displayed together with a pair of vintage skis and guests were invited to sit on Masters Chairs, provided by Kartell.   To celebrate the release of the new issue, Margherita Tizzi, journalist and founder of Mntn Journal, led a stimulating conversation on the magazine's themes with Riccardo Pedicone, writer, and Jacopo Di Cera, photographer and author of one of the magazine's four covers.   At the end of the event, the Café of 10 Corso Como offered a non-alcoholic drink specially conceived for the occasion: the Salus Cocktail, a natural distillate of leaves, roots and flowers, with Calabrian orange juice, fresh ginger and fennel extract, all garnished with mountain flower petals.

On November 14th, 2024, 10 Corso Como hosted the Italian projection of Nighth...

On November 14th, 2024, 10 Corso Como hosted the Italian projection of Nighthawk by Maison Margiela. For the occasion, the Project Room was transformed into a private cinema, welcoming guests in a cosy and intimate setting with all-white sofas. A film based on an original concept by John Galliano and directed by Sasha Kasiuha.

On Tuesday 12 November at 6 p.m., on the occasion of Bookcity Milano, 10 Cors...

On Tuesday 12 November at 6 p.m., on the occasion of Bookcity Milano, 10 Corso Como Project Room hosts the book presentation of   Una rivoluzione nell'arte: Autoritratto di Carla Lonzi in the new edition   Annarosa Buttarelli, philosopher and book curator, in conversation with Mariella Bettineschi, artistCristiana Collu, director of the Fondazione Querini Stampalia in Venice   Autoritratto by Carla Lonzi is finally presented in a new edition.The book turned contemporary art criticism on its head and, at the same time, inaugurated the path of self-consciousness that the author pursued in the group that took the name Rivolta Femminile.Autoritratto consists of the exchange that Carla Lonzi had in 1969 with the protagonists of the art scene of those years, from Carla Accardi to Pino Pascali.   The Conversation is in Italian and seats are limited. 

On October 24th, 2024, the 10 Corso Como Project Room hosted “La moda al cent...

On October 24th, 2024, the 10 Corso Como Project Room hosted “La moda al centro. Strategie per un futuro possibile", a talk by Il Foglio della Moda to mark the presentation of the 3rd edition of their Annuario. For this special occasion, Fabiana Giacomotti, curator of ‘Il Foglio della Moda', led a conversation with Beatrice Beleggia, Pianegonda CEO, Carmelo Carbotti, Banca Ifis Head of Research Department, and Tiziana Fausti, 10 Corso Como President.

On the occasion of Milan Fashion Week, on Friday 20 September, 10 Corso Como ...

On the occasion of Milan Fashion Week, on Friday 20 September, 10 Corso Como Project Room hosted the premiere of Purple's Magic issue. Thanks to Olivier Zahm for choosing 10 Corso Como for the exclusive launch of Purple#42 in Milan and for introducing the new issue's themes with a reflection on the meaning of magic in the contemporary world, as an alternative way of reading reality. From the re-edition of a famous essay by Foucault from ‘66, to the psychoanalytic illustrations of Jung, to the contributions of Patti Smith, David Lynch, Björk and the occultist Mitch Horowitz, Purple#42 explores the potential of the magical in our times. The launch was marked by a projection of Jacques Rivette's cult film ‘Celine and July go boating’ (1974), starring Juliet Bert and Dominique Labourier.

On the occasion of the exhibition Yohji Yamamoto. Letter to the Future,10 Cor...

On the occasion of the exhibition Yohji Yamamoto. Letter to the Future,10 Corso Como hosts in the Project Room a Conversation with Stefano Tonchi, Max Vadukul and Alessio de’Navasques.   Tuesday, July 9th from 6:30 pm to 8pm   Exhibition curator Alessio de' Navasques in conversation with the iconic fashion journalist Stefano Tonchi and the photographer Max Vadukul on the revolution of the image through Yohji Yamamoto's campaigns and collaborations. From the black and white heroines caught on the streets of New York, to pre-digital experimentations and to the contemporary era.   The Conversation is in English and seats are limited. Free admittance with reservation CLICK HERE    Photo credit: Yohji Yamamoto AW 1984 NYC Photographed-by Max Vadukul’

During Milan Design Week 2024,The Alchemical Plan - the selection of authoria...

During Milan Design Week 2024,The Alchemical Plan - the selection of authorial Design curated by Domitilla Dardi that debuted in the Project Room in February 2024 on the occasion of the opening of the newly redesigned spaces - moves to the store.   On sale is a selection of objects that follows the principle of mutable forms, where animal, vegetable and mineral kingdoms merge, in a chromatic climax of the four colors of the alchemical process.   Designs by: Alexander Kirkeby, Bhulls, Ceramica Gatti, Chris Fusaro, David Valner Studio, Ego Undesign, Eleit.it, Gioel Milano – design Tobia Scarpa e Mario Trimarchi, Giovanni Botticelli, House of Ita, Incalmi – design Debonademeo, Zanellato e Bortolotto, Kiki and Joost, Lanificio Leo – design V. Mancini e P. Iaconantonio, Emilio Leo, Made in Edit – design Patricia Urquiola con Istituto Caselli Real Fabbrica di Capodimonte, Medaarch, Michael Anastassiades, Natalia Criado, Navet, Pietrachiara, Simone Crestani, Solenne Belloir, Stamuli, Margherita Rui.

10 Corso Como opens the new project with the exhibition Pietro Consagra. Orna...

10 Corso Como opens the new project with the exhibition Pietro Consagra. Ornamenti, along with design pieces, vintage books and cult magazines   A Flexible Theater able to change its shape and identity, the new 10·Corso·Como project is a platform for exchange, to facilitate transition and connection between its different dimensions: fashion, design, art, photography, food, and urban nature.   For the first time in the Project Room the series of Pietro Consagra’s jewelry for face and body will be presented in the exhibition Pietro Consagra. Ornamenti. curated by Alessio de’Navasques. Here, the two Masks in silver and gold, the Bite in red gold, as well as the Eyebrow Ornament and the Navel Ornament with the Silver Cache-sexe, are accompanied by precious documents collected by the Archivio Pietro Consagra in Milan, with writings, publications of the time and Ugo Mulas’ rare vintage photos. Jewelry for the face and body that transcended any aesthetic purpose and gives a new, fascinating expressiveness to the face, while alluding to the rebellion of women against the stereotypes assigned to them by male dominated society, on the crest of a sometimes playful but always provocative wave.   For the debut, the exhibition of Consagra’s jewelry dialogues in visual harmony with The Alchemical Plane, showcasing signature design pieces on view and sale, selected by Domitilla Dardi and accompanied by a selection of rare books and international magazines.   Pietro Consagra. Ornamenti Curated by Alessio de’ Navasques February 21 – April 5, 2024 10 Corso Como, Project Room Opening hours: Daily, 10:30am – 7:30pm Free admission   Photo credit: Alessandro Saletta - DSL Studio