The third edition of Olfactory Signals, the new fragrance salon, returns to 1...

The third edition of Olfactory Signals, the new fragrance salon, returns to 10 Corso Como from Thursday June 4th to Sunday 7th, 2026.Founded by System Preferences in 2024, Olfactory Signals is conceived as an incubator and platform for scent-based narratives, showcasing avant-garde expressions of fragrance from around the world in a design-conscious environment celebrating the convergence of art, science and wellbeing. Housed within the Project Room a diverse selection of fragrance projects are showcased as individual exhibitors – allowing each maker the space to present their aesthetic and olfactory universe Over 30 international makers converge in this intimate setting designed for contemplation and commerce, with both a wholesale and retail model allowing for immediate purchase and business development opportunities alike.In the Gallery and Mezzanine, site-specific interventions by exhibitors are curated alongside installations by contributing artists, offering tangible manifestations of this invisible medium. Sculpture, photography and sound co-exist in projects that position scent as both a mythical and politicized medium – asking philosophical questions concerning the transmission, ownership and agency of scent. Installations include, , The Field of Possibilities by Chiara Capellini, where scent is sealed inside an inaccessible vessel, and Fragrance Fountain (fig. 76) by Fabian Bergmark Näsman together with Haisam Mohammed, in which perfume is misted directly into the air from the branches of a miniature tree. Elsewhere, a series of Zeroth air purifiers conceived by Octave Perrault continuously cleanse the air, in an affirmative gesture constantly regenerating the atmospheric density of the space.OS.03 evolves the radical spirit that defined OS.01 (2025), wherein the Norwegian artist and smell researcher Sissel Tolaas installed Papier Rollen [Paper Reels] 1-4M. Following their collaborative work CO_LAB Breath of One Many for OS.02 at MATTER and SHAPE (2026) in March, Tolaas returns with the French architect Octave Perrault to present OPEN AI®️ — treating the 10·Corso·Como Rooftop not as architecture but as an interface with the sky — a field where air moves freely and carries information across space. Based on the premise that air and water are the last truly free elements, the installation is structured through distinct “pillow areas”, positioned according to the cardinal directions of the wind. Each pillow is nano-embedded with molecular compositions that correspond to light, temperature, movement, andtime, creating an atmosphere that changes throughout the day, and an invisible choreography of perception. The existing garden provides an organic infrastructure wherein artificial molecules are introduced by Tolaas, creating invisible friction between the organic and the engineered. Guests are offered water infused with molecules, acting not only as refreshment but as a continuation of the project’s elemental logic: a carrier of taste, memory, and life.AGENDA5 June 202610:00 – 11:00 Conversation 1(Art)iculating SmellSissel Tolaas & Octave PerraultModerated by Dan Thawley11:15 – 12:00 Conversation 2Fragrance Fountain (fig. 76)Fabian Bergmark Näsman & Haisam Mohammed Moderated by Dan Thawley 18.30 – 19:30 Stella of SoundQOA — sonic experience aural architectures for floating states of perception language of vibrations6 June 202611:00 – 11:45 Conversation 3Beyond Human Sense - Translating the Metal MindVittorio Maria Dal Maso & Emma McCormick GoodhartModerated by Dan Thawley18:00 – 18:45 Conversation 4The Field of PossibilitiesChiara Capellini & Ambra MartoneModerated by Dan Thawley 7 June 2026Cromo Tea Ceremony hosted by Jenny D. PhamUpon registration only: RSVP10:30 – 11:00 Session 1 11:00 – 11:30 Session 2 11:30 – 12:00 Session 3 

The exhibition Fluid Re-CollectionA journey through the sculptural and materi...

The exhibition Fluid Re-CollectionA journey through the sculptural and material-rich works of Linde Freya Tangelder that highlights the bond between her handcrafted limited-editions and the serially produced products designed for Cassina. Fluid Re-Collection, the Belgian-based designer’s first solo exhibition in Italy, combines glass-blown, dark carved wood and lacquered elements crafted in her Studio in Asse, with the furniture and lighting designs developed in collaboration with Cassina.Following the launch of her works through the brand’s “Patronage” programme, aimed at nurturing young talent and supporting creativity, this exhibition installs a dialogue between pieces that use ancient and modern craft techniques, always with the same process-driven attitude that characterises Linde’s approach.   From Tuesday 21 to Sunday 26 April: 10:00am - 8:30pm (Free admission) 10 Corso Como Project Room, First floor

Mizuno and 10 Corso Como join forces to inaugurate a new and dynamic chapter ...

Mizuno and 10 Corso Como join forces to inaugurate a new and dynamic chapter in contemporary performance with the launch of the Mizuno x 10 Corso Como – Aurora Reflective Running Capsule. This exclusive partnership combines Mizuno's century-old technical heritage with the cultural and curatorial vision of 10 Corso Como, giving rise to a sophisticated apparel collection that intertwines performance, movement and design. The collection will debut at the Mizuno pop-up store at 10 Corso Como, open to the public from 2 to 22 February 2026, a space designed to showcase the entire Mizuno universe through its most innovative products. Visitors will be able to discover not only the running capsule, but also a curated selection of Breath Thermo™ garments — Mizuno's heat-generating technology, designed to ensure high performance even in extreme weather conditions — as well as Mizuno Sportstyle clothing and footwear that offer a contemporary interpretation of the brand's lifestyle athletics concept. With Milan taking centre stage on the global scene in February, Mizuno is consolidating its presence with the opening of Mizuno House, an immersive brand environment located on the first floor of 10 Corso Como, open from 6 to 22 February 2026. Designed as a cultural and community hub, Mizuno House will host meetings with athletes and product storytelling sessions, offering an authentic experience that embodies the Japanese brand's spirit of innovation and performance.

From November 20 to 30 in Milan, at the iconic concept store 10 Corso Como,Ko...

From November 20 to 30 in Milan, at the iconic concept store 10 Corso Como,Kofice (Korea Foundation for International Cultural Exchange) celebrates creativity and collaboration between the new generations of designers from Italy and South Korea. Two simultaneous exhibitions of the “Designer's Table” project in Seoul and Milan: featuring six young Korean designers and six Italian designers. The aim of “Designer's Table” is to promote cultural exchange between 12 young designers selected from Korea and Italy, who are invited to explore and express themselves on the gastronomic cultures of the two countries through the language of design, with mentoring activities and workshops lasting approximately five months.

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' ...

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' with Federico Nicolao, Luigi Serafini and Francesco Vezzoli. An inspiring conversation - moderated by Donatien Grau - with three special guests talking for the first time on the occasion of the launch of the second issue of Alphabet magazine. Thanks to all those who attended. Ciottolo and Slab seats provided by imperfettolab

On Monday 24 March, 10 Corso Como Project Room hosted the presentation of the...

On Monday 24 March, 10 Corso Como Project Room hosted the presentation of the book 'CHAINS. Stories, fashions and techniques of the most beloved jewels' by Alba Cappellieri.An inspiring conversation between Alba Cappellieri, author of the book, Sabina Belli, CEO Pomellato, Boris Barboni, CMO Pomellato, Tiziana Fausti, President 10 Corso Como, Matteo Marzotto, entrepreneur, moderated by Alessio de' Navasques.With an authoritative critical essay and a wide selection of images, the book traces the symbolic and aesthetic evolution of the chain from prehistory to the present day, its intersections between art, fashion, design, manufacturing and new technologies. A fascinating and skilfully illustrated journey that shows how extraordinary jewellery can be created from simple functional elements, capable of linking the past to the future in the name of creativity, beauty and innovation. Once again, the Project Room shows its nature as an innovative and transversal space that can be transformed according to the projects it hosts.Masters chairs provided by Kartell

10 Corso Como announces the partnership with Olfactory Signals 01, the first ...

10 Corso Como announces the partnership with Olfactory Signals 01, the first olfactory salon that explores the power of fragrance as an artistic medium and sensory experience.    Conceived by System Preferences and part of the Fuori Esxence programme, Olfactory Signals 01 is designed to journey through the discovery of fragrance as an artistic language and tool for sensory storytelling. The project is part of a broader research movement that challenges the conventional perception of fragrance, removing it from commercial frameworks and placing it in a creative context. Through installations, interactions, and collaborations with artists and designers, Olfactory Signals 01 offers an immersive experience that explores new connections between smell, memory, and emotion.   The event is open to the public and industry professionals upon registration   EXHIBITION AREAS The event will take place on the first floor of 10·Corso·Como, in the newly redesigned spaces, conceived as dynamic places with a shifting identity, to offer a flexible platform capable of supporting the convergence of different arts.   GALLERY In the Gallery, the immersive installation IGGSBT by Illya Goldman Gubin and Sissel Tolaas sits as the artistic heart and soul of Olfactory Signals 01. The project is a tribute to memory, challenging the dominance of visual stimuli in our world. While the image captures and forms a moment, smell brings it back to life in an instant and often visceral way.   PROJECT ROOM In the Project Room, the exhibition will feature some of the most innovative brands in the fragrance and design scene, challenging traditional olfactory and aesthetic conventions. – Perfumes brand: Unifrom, Aeir, HENRYTIMI, Arpa Studios, Notes de Bas de Paje, Ra:er Scents, Ode Ona, D.S. & Durga, Borntostandout, KALIT, SeedArte – Design brand: Objects are by, NM3, Redduo.     THE PROGRAM   February 20, 2025 - 10:30 AM - 6:30 PM | Public Opening   February 21, 2025 - 10:30 AM - 7:30 PM | Public Opening - 4:00 PM - 5:30 PM | Talk with the artists; Sissel Tolaas and IllyaGoldman Gubin   February 22, 2025 - 10:30 AM - 7:30 PM | Public Opening - 11:00 AM - 12:30 PM | Talk with Elise By Olsen, founder and curatorof The International Library of Fashion Research, Oslo and CreativeDirector Morteza Vaseghi

On November 28th, 2024, 10 Corso Como and Delfina Delettrez Fendi celebrated ...

On November 28th, 2024, 10 Corso Como and Delfina Delettrez Fendi celebrated the arrival of Objets de Vie collection with a Cocktail Surréaliste at 10 Corso Como Projects Room with a special set up dedicated to the whimsical heirloom creations.   From November 29th, the Objets de Vie collection arrives in 10 Corso Como iconic store, as an exclusive for the Italian market.  Unveiled in 2022, Objets de Vie is elevating the everyday, the ordinary in an extraordinary way.   The pieces – including Cono 925, Stecco, Ovo, Pausa, Flora, Moro, Sorso, Puro, Gancio, Lama, Soldo, Gelo – become part of the exclusive offer of 10 Corso Como which continues its journey of discovery of unusual yet elegant objects.   Alongside the Objets de Vie, the iconic concept store presents a selection of jewellery designed by Delfina Delettrez - rings, earrings, bracelets - available both in store and online.   A 4th generation Fendi woman, Delfina Delettrez Fendi has spent her life surrounded by the ingenious creative spirit of the Fendi matriarchy and the savoir-faire of the Roman ateliers. In 2007 she founded her namesake jewerly label; her body of work spans moments of subversive classicism, figurative Surrealism and natural iconography.

On Tuesday 26 November 2024, 10 Corso Como Project Room hosted the event laun...

On Tuesday 26 November 2024, 10 Corso Como Project Room hosted the event launch for the release of the new issue of Mntn Journal, a ski and mountain reportage magazine.   For the occasion, 10 Corso Como Project Room proved its transformative nature with a special set-up, the magazine was displayed together with a pair of vintage skis and guests were invited to sit on Masters Chairs, provided by Kartell.   To celebrate the release of the new issue, Margherita Tizzi, journalist and founder of Mntn Journal, led a stimulating conversation on the magazine's themes with Riccardo Pedicone, writer, and Jacopo Di Cera, photographer and author of one of the magazine's four covers.   At the end of the event, the Café of 10 Corso Como offered a non-alcoholic drink specially conceived for the occasion: the Salus Cocktail, a natural distillate of leaves, roots and flowers, with Calabrian orange juice, fresh ginger and fennel extract, all garnished with mountain flower petals.