Embroidery, crochet and macramé are celebrated in the Joao Maraschin collection, the brand founded in London 2020 by the eponymous Brazilian designer. The clothing offered fully represent the Maison’s foundingvalues: traditional handmade techniques knowledge, but also deep awareness ofart, theore...
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Embroidery, crochet and macramé are celebrated in the Joao Maraschin collection, the brand founded in London 2020 by the eponymous Brazilian designer. The clothing offered fully represent the Maison’s foundingvalues: traditional handmade techniques knowledge, but also deep awareness ofart, theoretical criticism and innovation processes. The philosophy of JoaoMaraschin embraces the values of inclusivity and equality, concretely involvingmarginalized categories in the process of creating lines, to increase thevolume of discriminated people’s voices and their representation. Social responsibilityand high education create unique and precious garments that unleash the designer’siconic style.