During Milan Design Week 2024,The Alchemical Plan - the selection of authorial Design curated by Domitilla Dardi that debuted in the Project Room in February 2024 on the occasion of the opening of the newly redesigned spaces - moves to the store.

On sale is a selection of objects that follows the principle of mutable forms, where animal, vegetable and mineral kingdoms merge, in a chromatic climax of the four colors of the alchemical process.

Designs by: Alexander Kirkeby, Bhulls, Ceramica Gatti, Chris Fusaro, David Valner Studio, Ego Undesign, Eleit.it, Gioel Milano – design Tobia Scarpa e Mario Trimarchi, Giovanni Botticelli, House of Ita, Incalmi – design Debonademeo, Zanellato e Bortolotto, Kiki and Joost, Lanificio Leo – design V. Mancini e P. Iaconantonio, Emilio Leo, Made in Edit – design Patricia Urquiola con Istituto Caselli Real Fabbrica di Capodimonte, Medaarch, Michael Anastassiades, Natalia Criado, Navet, Pietrachiara, Simone Crestani, Solenne Belloir, Stamuli, Margherita Rui.