Romanengo 1780’s artisanal ice cream arrives in 10 Corso Como.   During the S...

Romanengo 1780’s artisanal ice cream arrives in 10 Corso Como.   During the Summer, on selected days - August 2, 9, 30 and September 4, 5, 6, 13, 20 - from 11am to 6pm, the 10 Corso Como courtyard hosts Romanengo's ice cream cart.   A perfect opportunity to savor the authentic taste of tradition, immersed in the unique ecosystem of the milanese concept store.     GELATOMilk from Italian farms with a controlled supply chain Cream Traditional custard made with egg yolks Rose Delicate and fragrant floral notes Orange Blossom Orange blossom from Imperia, a Slow Food Presidium   SORBETSLactose-free, water-based Apulian Almond Almond paste made from our in-house processing of the raw seed 64% Dark Chocolate Our iconic dark chocolate Lemon with Citrus & Spice Infusion Fresh Sicilian lemons blended with a zesty and spiced infusion   TOPPINGSSelected spices to enhance the flavor of gelato and sorbets   Cinnamon: sweet & floralCardamom: spicy & exoticCloves: spicy & balsamicPink Pepper: sweet & citrusy

Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a ne...

Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a new centerpiece that invites visitors into a transformed sensory experience. The new GIANT HEAD KINETIC OBJECT embodies the brand’s singular philosophy and fascination with the inner workings of the human mind. Built in-house by the Gentle Monster Robotics Lab, the GIANT HEAD KINETIC OBJECT consists of three distinct faces. At the center is a face that gently shuts its eyes and shakes its head in contemplation, flanked by a larger face and a smaller one that move fluidly around it. With softly blinking eyelids and subtly shifting pupils, the piece captures the complexity of cognition, emotion, and human connection. Other elements, such as star-like forms scattered throughout the store, illuminate the invisible landscapes of the human psyche. Gentle Monster's universe unfolds as a spatial narrative that expresses the brand’s singular vision, where minimalist elegance meets avant-garde innovation.

10 Corso Como presents Da un’altra parte (“Elsewhere”), a solo exhibition by ...

10 Corso Como presents Da un’altra parte (“Elsewhere”), a solo exhibition by Guido Guidi, curated by Alessandro Rabottini and staged at 10 Corso Como Gallery from 7 May through 27 July 2025. Conceived as a wide-ranging showcase for his photographic work, the exhibition concentrates on the theme of the shadow, interpreted as the result of the encounter between light, space, and time – i.e., between three of the main coordinates of Guidi’s practice.   Guido Guidi (Cesena, 1941) is an internationally acclaimed photographer, renowned for the contribution he has made to the field of photography since the 1960s and celebrated for his personal way of looking at the landscape, architecture, and things, which is at once lyrical and analytical. His images are a distilled reflection on the most quotidian, marginal, and anti-monumental spaces that we inhabit, a tactile exploration of the forms that surround us and which we often neglect, rendered as if frozen in time. Over the decades, Guidi has affirmed the necessity for a “poetics of attention.” In his works, the very act of seeing is never taken for granted; on the contrary, it is analyzed from numerous perspectives, encompassing everything from its existential aspects right through to its formal and theoretical repercussions. Thanks to the consistency with which he has always scrutinized the most liminal aspects of reality, Guidi has also influenced generations of photographers, creating a visual idiom that is as subtle as it has been seminal.   Curated by Alessandro Rabottini, Da un’altra parte compiles a wide selection of photographs taken between the early 1970s and 2023, in an exhibition that focuses on the persistence and recurrence of certain themes across the decades. Although Guidi conceives, publishes, and shows his work through the format of the photographic series. The works are placed in dialogue with each other, according to a principle of poetic and formal tension, over and above the chronological sequence and any separation between the genres of portraiture, still life, and architectural photography.   Guido GuidiDa un’altra parteCurated by Alessandro Rabottini10 Corso Como Gallery7.5 - 10.9.25Every day: 10.30am – 7.30pmFree entrance

On Friday 20 June 2025, 10 Corso Como welcomed the Industry players for a nig...

On Friday 20 June 2025, 10 Corso Como welcomed the Industry players for a night of networking organized by WWD to celebrate the kickoff of the menswear fashion week. The event offered a moment for industry figures to socialize and catch up, promoting the cross-pollination between industries. Invited to tour the 10 Corso Como spaces, many guests visited the new Gentle Monster’s boutique inside the concept store as well as the Guido Guidi photography exhibit in the Gallery space upstairs. The cocktail reception was followed by an intimate dinner as part of WWD’s Global Impact Council, a network of fashion, retail, beauty, luxury, design and technology leaders coming together several times a year to shape, in conversation with one another, the future of their industries. 

HENRYTIMI, the renowned international artinterior brand, arrives at 10 Corso ...

HENRYTIMI, the renowned international artinterior brand, arrives at 10 Corso Como with the LITVRGIA sensorial installation: a journey through the nuances of incense.  A new approach to artisanal craftsmanship through the extreme minimal enhancement of natural materials and their primordial sensorial experience. Unique functional artworks become creations that preserve ancient knowledge and deep emotions, where every sense is part of the pure original beauty. ATTO RITO INNO DONO are the fragrances and sculptural works that through austere geometry trace moments of memory, emotion and sensoriality, revealing a different meaning in the world of niche perfumery. Four moments of a new olfactory ritual to be lived and experienced through the site-specific art installation at 10 Corso Como.

10 Corso Como announces the arrival of the exhibition ODE to Wonder in its Me...

10 Corso Como announces the arrival of the exhibition ODE to Wonder in its Mezzanine space from May 29th to June 4th.After the exposition in Paris, in collaboration with LVM MÉTIERS D'ART, creative agency Spring Studios brings the exhibition to the Milanese iconic concept store.The exhibition - which aims to highlight both the creative liberty of talent and collaborations with prestigious brands - celebrates the launch of the second edition of ODE, the platform dedicated to emerging talent.This year's issue, 'ODE to Wonder', is available for sale in limited numbered copies at 10 Corso Como Project Room.

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' ...

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' with Federico Nicolao, Luigi Serafini and Francesco Vezzoli. An inspiring conversation - moderated by Donatien Grau - with three special guests talking for the first time on the occasion of the launch of the second issue of Alphabet magazine. Thanks to all those who attended. Ciottolo and Slab seats provided by imperfettolab

From 6 to 11 May, 10 Corso Como hosts, in its space with two windows overlook...

From 6 to 11 May, 10 Corso Como hosts, in its space with two windows overlooking Corso Como, a special pop-up by Ambrogio Fiori, a bespoke floral arrangement and styling shop offering unique bouquets, fresh flowers and a carefully curated selection of handcrafted and artistic products. 10 Corso Como Signature collection blossoms among colourful floral bouquets, the perfect occasion to find a special Mother's Day gift.   Open daily from 10.30 am to 7.30 pm.

From April 17 to 30 2025, MORPHINE.ONLINE and 10 CORSO COMO present INVENTARI...

From April 17 to 30 2025, MORPHINE.ONLINE and 10 CORSO COMO present INVENTARIO, an installation of over 500 fragments—lookbooks, catalogues, and ephemera from 1992 to 2002—that take on new life and meaning in the Gallery of 10 CORSO COMO. The project also features a temporary shop in the Mezzanine space, offering a selection of rare and vintage pieces from the same period.  Curated by MORPHINE.ONLINE in collaboration with Alessio de’Navasques, INVENTARIO transforms these ephemeral materials into an atlas of images, associations, and emotions, revealing the dynamic and transitory spirit of fashion. Through a layered fresco, figures and moments that have defined our cultural identity are brought to light. MORPHINE.ONLINE was created as a cultural platform dedicated to reactivation and preservation, and this project celebrates the acquisition and digitisation of more than 1,000 documents, ephemera, and editorial materials—including, thanks to a collaboration with Werksammlung, the integration of Pietro Bosetti’s private collection.