From September 23 to 29, Dsquared2 opens an exclusive pop-up store at 10 Corso Como Milan to celebrate the 30th anniversary.

Inside the pop-up, four projects will be presented, the result of collaborations with some of the most interesting names in the contemporary scene and beyond: Magliano, Vaquera, Bettter, and Kiss, the legendary rock band.

Each collaboration reinterprets Dsquared2’s codes with an original and experimental approach: Magliano, known for mixing elegance with casualwear; Vaquera, with its theatrical irreverence making fashion fan fiction that subverts luxury; Bettter, the sustainability-driven, upcycling brand that reworks deadstock garments through a complex methodology; and Kiss, whose iconic aesthetic delivers glam-rock nostalgia.

These capsule collections, unveiled during the Co-Ed FW25 show, take center stage in a setting that narrates the brand’s evolution and its ability to engage with different languages while staying true to its identity.