10 Corso Como and FrankBros partners for the launch of A Design Journey, a co-curated project to select innovative Design brands, on sale at the renovated Milanese concept store, to kick off the Festive season.

A Design Journey is a creative exploration of the contemporary. The curated selection of products invites you to discover a design that goes beyond aesthetics, exploring languages and ways of being and revealing the unique identity of each brand. Each piece invites the observer to connect with their personality, from maximalism to minimalism, decorative geometry to organic forms. This journey of discovery finds its perfect home in 10 Corso Como Project Room. This space, a crossroads of archival research and technological innovation, welcomes the atlas of aesthetics curated by FrankBros. Furnishings and objects are displayed in a continuous dialogue, interacting with the architecture and light of the space.

Born from the collaboration of two internationally renowned scouting destinations, "A Design Journey" is dedicated to highlighting the primary role of design. 10 Corso Como, together with FrankBros, reaffirms the iconic concept store's role as a discoverer in this field through a curated selection of research-driven design brands offering compelling narratives. The exhibition features iconic creations by Italian design talents alongside exclusive products by international creatives, such as Tom Dixon, Zaha Hadid, 101 Copenhagen, Cassina, Ann Demeulemeester Home, Vanessa Mitrani, Sowden, Vitra, CompletedWorks, Editions Milano, Venini, and Transparent.

Available in store only.

A hybrid and mobile cabinet of curiosity, the 10·Corso·Como Project Room hosts an editorial selection of rare volumes and international cult magazines. A meeting place for the creative and academic community, it is also a space where contemporary issues can be addressed, thanks to a selection of writings offering reflections on sustainability and human relations, and looking at the intersection of art, fashion and culture.

Available in store only.

From February 21st to April 5th, 2024 the Project Room hosts for the first time the series of Pietro Consagra’s face and body jewelry in the exhibition Pietro Consagra. Ornamenti curated by Alessio de’ Navasques.

In an exhibition design that makes its way through thematic islands, we come to the 1968 sculpture Spessori in prospettiva (“Thicknesses in Perspective”), a type of Inventari (“Inventories”) in which Consagra physically projected frontal images in an extension that resulted in a visual shift.

These works foreshadowed the buildings of La Città Frontale (“The Frontal City”), conceived by Consagra in that same year as a utopian meditation on urbanism, virility, and power.

The Spessori also reappeared in the Ornamento per sopracciglio, in the form of movable rods that terminated in a star, a circle, a square, a triangle, and a hexagon, veiling the eyes but not compromising the ability to see – in fact, actually providing a symbolic indication of a change in the woman’s perspective.

The two versions of the Cache-sexe mark the end of the exhibition route: one put together by Montebello and the other (probably a prototype) encapsulating more explicitly how even a body ornament can conceal an idea of female liberation, through an object that gives pleasure with no requirement for male input.

The jewels are accompanied by precious documents collected by the Archivio Pietro Consagra in Milan, with writings, publications of the time and Ugo Mulas’ rare vintage photos.

Exhibition details
Pietro Consagra. Ornamenti
Curated by Alessio de’ Navasques
February 21 – April 5, 2024
10·Corso·Como, Project Room
Opening hours: daily, 10:30am – 7:30pm
Free admission