An exclusive installation of archive garments and accessories - in collaborat...

An exclusive installation of archive garments and accessories - in collaboration with MORPHINE.ONLINE - evoking the aesthetics of the 1990s, on display and for sale.   From 25 April to 9 May, 10 Corso Como presents Archive Circle, to redirect the concept of the fashion archive into a contemporary vision. The first chapter is in collaboration with MORPHINE.ONLINE: a digital and cultural platform, conceived as an inclusive celebration of rare, individual and personal items.   On display and for sale in the renovated 10 Corso Como Gallery, a selection presenting a contemporary revisiting of the creative universe tied to the aesthetics of the 1990s, with iconic brand garments and new imagery: from Antwerp designers such as Martin Margiela and Raf Simons, to the changing silhouettes of Vivienne Westwood and Helmut Lang, to Japanese research with Comme des Garçons, Undercorver and many others.   An exclusive installation of archival garments, as well as accessories and ephemera, presented in parallel with a flow of images consisting of a selection of posters by Alessandro Merlo, Mel Bles, Harry Hawkes, Jacopo Benassi, Filippo Maria, Roberta Console, together with Anna Ka's never-exhibited collages.   The new exhibition floor of 10 Corso Como, according to Tiziana Fausti's vision, is a space for dialogue and contamination among the arts, where fashion culture can be awakened, enhanced and shared through innovative projects that can also bring the younger generations closer to issues such as archiving and conservation.

Traditionally an iconic destination for the Fuorisalone and the ultimate plac...

Traditionally an iconic destination for the Fuorisalone and the ultimate place to discover the latest trends, on the occasion of Milan Design Week 2024, 10 Corso Como presents a selection of designer design in the installation The Alchemical Plane. In the new spaces, the collective experiential showcase Capsule Plaza; in the store, the installation by jewelry brand Aliita.   The Alchemical Plane On sale, a selection of authorial Design curated by Domitilla Dardi, that follows the principle of mutable forms, where animal, vegetable and mineral kingdoms merge, in a chromatic climax of the four colors of the alchemical process.   WHERE: 10 Corso Como Store   Capsule Plaza Hybrid between a fair and a collective exhibition, bringing together designers and companies from various creative fields, with aim to connect industry and culture with a bold and multisensory curation.   WHERE: 10 Corso Como Gallery, Project Room, and Pop-Up   Aliita Castel The jewelry brand presents the new collection by creating an enchanted universe where dreams have no limits.   WHERE: 10 Corso Como StoreOPENING HOURS   10 Corso Como Store and exhibition spacesMonday 15 to Sunday 21 April10:30 am - 8:30 pm   10 Corso Como CaféMonday 15 to Sunday 21 April11:00 am - 00:00 pm

During Milan Design Week 2024,The Alchemical Plan - the selection of authoria...

During Milan Design Week 2024,The Alchemical Plan - the selection of authorial Design curated by Domitilla Dardi that debuted in the Project Room in February 2024 on the occasion of the opening of the newly redesigned spaces - moves to the store.   On sale is a selection of objects that follows the principle of mutable forms, where animal, vegetable and mineral kingdoms merge, in a chromatic climax of the four colors of the alchemical process.   Designs by: Alexander Kirkeby, Bhulls, Ceramica Gatti, Chris Fusaro, David Valner Studio, Ego Undesign, Eleit.it, Gioel Milano – design Tobia Scarpa e Mario Trimarchi, Giovanni Botticelli, House of Ita, Incalmi – design Debonademeo, Zanellato e Bortolotto, Kiki and Joost, Lanificio Leo – design V. Mancini e P. Iaconantonio, Emilio Leo, Made in Edit – design Patricia Urquiola con Istituto Caselli Real Fabbrica di Capodimonte, Medaarch, Michael Anastassiades, Natalia Criado, Navet, Pietrachiara, Simone Crestani, Solenne Belloir, Stamuli, Margherita Rui.

On the occasion of Milano Design Week 2024,10 Corso Como hosts in its newly r...

On the occasion of Milano Design Week 2024,10 Corso Como hosts in its newly redesigned spaces Capsule Plaza, the collective experiential showcase curated by Alessio Ascari and Paul Cornet.   A hybrid between a fair and a collective exhibition, aiming to infuse Milan Design Week with new energy, Capsule Plaza expands from Spazio Maiocchi to settle in 10 Corso Como.   Bringing together designers and companies from various creative fields, Capsule Plaza aims to connect industry and culture with a bold and multisensory curation that spans interiors and architecture, beauty and technology, innovation and craft.   Among the projects exhibited at 10 Corso Como: Herzog & De Meuron, Ecco Leather, Verner Panton Design Ag in collaboration with Vitra, Amini, &Tradition, Verpan, Offecct, Kvadrat and Montana, Format featuring Niceworkshop, Iittala featuring Damsel Elysium, Acerbis.   In addition to the installations, a programme of talks and workshops with creatives and brands, and a gift shop with a curated selection of objects and books, as well as the third issue of Capsule, an annual magazine reimagining the notion of radical design for today.

On the occasion of Milan Design Week 2024, 10 Corso Como hosts the Aliita Cas...

On the occasion of Milan Design Week 2024, 10 Corso Como hosts the Aliita Castle installation in store.The jewelry brand renews its collaboration with the iconic concept store and chose it to present the new collection, by creating an enchanted universe where dreams have no limits. Colorful bows bloom, piñatas and unicorns race across the sky and fairy dinosaurs make any wish come true.Founded by Cynthia Vilchez Castiglioni, Aliita stands out for its sophisticated creations with a discreet and refined style enriched by playful touches. All the pieces are 100% made in Italy in 9/18 kt gold, natural and precious stones.

From April to June 2024, for three months, the iconic 10 Corso Como graphic m...

From April to June 2024, for three months, the iconic 10 Corso Como graphic motif dresses one of the most famous symbols of the city of Milan, the Darsena Tram.Travelling different routes around the city, the customised 10 Corso Como tram celebrates the unmistakable identity of the world's first concept store. At a time of transformation, 10 Corso Como chooses to enhance its connection with the city of Milan by launching a corporate campaign in the context of the Full-wrap project.This activity is part of an international development plan that the historic Milanese destination has embarked on in 2024. 10 Corso Como, which has already transformed the retail concept into a fusion of lifestyle and culture, is now set to amplify its resonance with activations that convey the recognisability and values of the iconic brand.

In April, 10 Corso Como lands at the Global Blue Lounge Milan.   The personal...

In April, 10 Corso Como lands at the Global Blue Lounge Milan.   The personalised refund experience offered by Global Blue meets the iconic Milanese concept store. A special set-up dedicated to the Signature collection celebrates the unmistakable 10 Corso Como motif, a symbol of timeless and unlimited creativity. A drive to store service to visit and enjoy the 10 Corso Como universe completes the experience.   Historical destination regarded for transforming the retail into a fusion of lifestyle and culture, 10 Corso Como is launching a series of activations to support its international development plan, strengthening the awarness of a brand that is already extremely iconic and increasing the resonance and value of its collaborations.   Global Blue Lounge 2-30 April 2024Via Sant’Andrea 8, Milan  Monday - Saturdayfrom 12pm to 7pm  

A new Signature for the Logo collection 10 Corso Como partners with Central S...

A new Signature for the Logo collection 10 Corso Como partners with Central Saint Martins.The project aims to engage a class of young fashion designers of the prestigious MA Fashion course to create a genderless capsule collection bearing the 10 Corso Como logo.   Over the years, 10 Corso Como’s unique approach to retail attracted many institutions and universities from all over the world to study the key success factors of the brand, analyzing the phenomenon. This has led 10 Corso Como to develop a collaboration with Central Saint Martins, in order to support emerging talents and innovation in fashion.   In March, 40 students were briefed in a meeting with 10 Corso Como CEO, Gianluca Borghi. In April, in the next phase, five finalists will be selected, and finally in May a jury of international industry experts will name a winner, whose design will be exhibited and sold in 10 Corso Como.   The partnership is part of the recent strategy by 10 Corso Como, one of the most iconic players in the fashion industry, to focus on its own Signature collection. By building a bridge between the heritage and the future thanks to a long-lasting contemporary approach, 10 Corso Como is off to a start for its upcoming international development plan of the brand.

10 Corso Como opens the Gallery with Happy Birthday Louise Parker, a solo exh...

10 Corso Como opens the Gallery with Happy Birthday Louise Parker, a solo exhibition by American artist Roe Ethridge (Miami, 1969).Curated by Alessandro Rabottini, it is the first exhibition in Italy to showcase one of the most distinctive voices in international photography. Known for his provocative, unconventional and highly lyrical style, Ethridge explores the potential of the photographic image, in a way that trascends the division between artistic research and commercial photography, triggering in the process a profound dialogue between art and fashion, personal memories and the history of photography.Happy Birthday Louise Parker pairs iconic creations from the past 15 years with previously unreleased works, training the spotlight on the numerous intertwined themes and sensibilities in Ethridge’s artistic practice. While he explores a diverse array of subjects – exuberant still lifes, painstakingly staged fashion shots, melancholic landscapes, and intimate portraits – Ethridge tackles each image with the same extreme formal rigor, deploying an approach that adds stylistic and conceptual tension to his lived experience and to the imagery of fashion. Roe Ethridge – Happy Birthday Louise ParkerCurated by Alessandro RabottiniFebruary 21 – April 5, 202410 Corso Como, GalleryOpening hours: Daily, 10:30am – 7:30pmFree admissionPhoto credit: Alessandro Saletta - DSL Studio