On the occasion of Milan Fashion Week, on Friday 20 September, 10 Corso Como ...

On the occasion of Milan Fashion Week, on Friday 20 September, 10 Corso Como Project Room hosted the premiere of Purple's Magic issue. Thanks to Olivier Zahm for choosing 10 Corso Como for the exclusive launch of Purple#42 in Milan and for introducing the new issue's themes with a reflection on the meaning of magic in the contemporary world, as an alternative way of reading reality. From the re-edition of a famous essay by Foucault from ‘66, to the psychoanalytic illustrations of Jung, to the contributions of Patti Smith, David Lynch, Björk and the occultist Mitch Horowitz, Purple#42 explores the potential of the magical in our times. The launch was marked by a projection of Jacques Rivette's cult film ‘Celine and July go boating’ (1974), starring Juliet Bert and Dominique Labourier.

On the occasion of the new store opening, Phoebe Philo makes its debut at...

On the occasion of the new store opening, Phoebe Philo makes its debut at 10 Corso Como, as an exclusive in the Italian market. This is a natural partnership between two fashion leaders: 10 Corso Como worldly recognized for its unique distribution dimension and Phoebe Philo highly renowned for exceptional creativity and execution. 10 Corso Como presents instore the brand’s third edit, alongside pieces from the first two edits (released October 2023 and March 2024 respectively) marking the completion of the first body of work. Categories include ready-to-wear, leather-goods and accessories. With this collaboration, 10 Corso Como is able to present its customers a new way to experience the work through a physical experience. The entry of the Phoebe Philo offer contributes to confirming 10 Corso Como's position as an innovator in the fashion world.

10 Corso Como announces a new phase of the Rethinking 10 Corso Como project: ...

10 Corso Como announces a new phase of the Rethinking 10 Corso Como project: in September, the iconic Milanese destination will unveil its innovative concept behind the new store project, conceived by multidisciplinary agency 2050+, according to the vision of Tiziana Fausti.   The new chapter of 10 Corso Como thus continues, driven by an architectural project aimed at redesigning the spaces as a contemporary Wunderkammer. Following the new concept, the woman’s sales area on the ground floor is conceived as a flexible theatrical machine, coherent in its intentions and architectural solutions with the spaces on the first floor, the Project Room and the Gallery, inaugurated last February.   The store is rethought as an industrial mechanism capable of fluidly transforming by reshaping its identity. It also adapts organically to the variety of experiences and events it can host. The space is inhabited by mobile and modular set-up devices: a new version of the pantograph tables and a series of clothes racks connected to winches, which can move vertically and horizontally in the space until they disappear completely between the ceiling beams. These elements, as dynamic and light theater units, allow for infinite configurations, offering a wide spectrum of curatorial possibilities. Of particular note are the site-specific works by international artists that like a harmonious chorus of interventions dialogue in the space of the new 10·Corso·Como designed as a platform for exchanging ideas.   The project also rethinks the circulation flows, turning connecting spaces into the main elements of its architectural narrative, while also enabling the osmotic movement of visitors through its diverse programs. The new internal staircase, entirely clad in steel, acts as a backdrop for the entire system and connects the new women’s store to the Project Room and the Gallery, both located at the first floor.   With this architectural element, the new project redefines flows both horizontally on each floor and vertically through the building, while contributing to the conception of a vast repertoire of possible uses and occupations.   During the renovation of the ground floor shopping area, scheduled for the month of August, 10·Corso·Como’s fashion selection will be available for sale at the Gallery on the first floor, as well as on 10corsocomo.com.

On the occasion of Milan’s Women Fashion Week, the programme dedicated to vi...

On the occasion of Milan’s Women Fashion Week, the programme dedicated to visual arts restarts with the exhibition of the American artist Talia Chetrit. From 18 September, the Gallery opens to the public with the most comprehensive exhibition to date showcasing the work of Chetrit.   The show for 10 Corso Como, curated by Alessandro Rabottini and Anna Castelli, brings together works from 1994 to 2023, creating a dialogue between images that encapsulate different moments in both her artistic career and her private life. Self-portraits, family scenes, still lifes, street photography; no subject is excluded from Chetrit’s critical investigation into the current validity of the various genres of photography. These images instill a candid feeling of fragility and a confrontational sense of breaking taboos , with a specific focus on the themes of sexuality, relationships and female self-representation.   Through her straightforward yet nuanced use of the camera, Chetrit produces images that are at once elaborately conceived, lyrical, and provocative. Fusing emotional intensity with a specific approach to composition, her pictures can be understood as an exercise in what it means to look and what it feels like to pose; an exploration of the formal implications of the act of framing and the psychological dynamics of becoming the subject of an image.   After the solo show dedicated to Roe Ethridge last February, this exhibition continues a reflection on how the languages of art and photography, in dialogue with fashion, allow us to observe the contradictions of our times, questioning what beauty, the seductions of commerce and the rules of representation are.

On the occasion of the exhibition Yohji Yamamoto. Letter to the Future,10 Cor...

On the occasion of the exhibition Yohji Yamamoto. Letter to the Future,10 Corso Como hosts in the Project Room a Conversation with Stefano Tonchi, Max Vadukul and Alessio de’Navasques.   Tuesday, July 9th from 6:30 pm to 8pm   Exhibition curator Alessio de' Navasques in conversation with the iconic fashion journalist Stefano Tonchi and the photographer Max Vadukul on the revolution of the image through Yohji Yamamoto's campaigns and collaborations. From the black and white heroines caught on the streets of New York, to pre-digital experimentations and to the contemporary era.   The Conversation is in English and seats are limited. Free admittance with reservation CLICK HERE    Photo credit: Yohji Yamamoto AW 1984 NYC Photographed-by Max Vadukul’

For the first time in Italy, a special exhibition project of the emblematic d...

For the first time in Italy, a special exhibition project of the emblematic designer.In the new chapter of 10 Corso Como, according to Tiziana Fausti’s vision, the Gallery exhibition space continues its programming dedicated to fashion culture with a special project of the designer who provoked and inspired a distinctive aesthetics and imagery: Yohji Yamamoto.Organized by 10 Corso Como and Yohji Yamamoto, the project curated by Alessio de′ Navasques gathers a dialogue between iconic pieces from the runway, recent and future collections, in an ascending and immersive climax.   From May 16 to July 30, 2024, in the spaces of the Gallery, garments will be the protagonists in a flow where every shape, cut and geometry transmits an idea of the future and beyond time.   From Saturday, June 15th, the catalogue of the Yohji Yamamoto. Letter to the Future exhibition is available for sale.  The volume documents with a rich iconographic apparatus the exhibition project that marked Yohji Yamamoto's return to Italy after twenty years.   Yohji Yamamoto. Letter to the Future Curated by Alessio de’ Navasques 10 Corso Como Gallery 16.5-30.7.2024 Daily: 10.30am - 7.30pm Free Admission   Please note that on 30.7.2024 the exhibition will close at 1 pm.

The project in collaboration with Central Saint Martins. Started in March 202...

The project in collaboration with Central Saint Martins. Started in March 2024, the initiative involved forty fashion designers from the exclusive MA Fashion course who, after exploring the identity and iconic pattern of 10 Corso Como, proposed their winning accessory ideas.   The winner Petra Fagerstrom (Sweden, 1998) was selected from a shortlist of six finalists by Tiziana Fausti and Gianluca Borghi, President and CEO of 10 Corso Como, respectively, along with a guest jury of international experts in the field of fashion - Alexander Fury, British journalist, author and fashion critic, Serena Tibaldi, fashion editor for the Italian daily newspaper La Repubblica, Jordan Bowen and Luca Marcheto, founders of the Jordanluca brand.   The bag designed by Petra Fagerstrom is inspired by the 10 Corso Como pattern and uses eyelets and rivets to embellish an expandable textile. A daily bag as well as a travel item that can be adapted to accommodate different situations.   The next steps will be to focus on the development and production of the collection which will then be available in 10 Corso Como’s network. The new talent will also be offered the opportunity to sign a contract to design the new 10 Corso Como Signature Collection.

For the 2024 edition, 10 Corso Como is partner of Piano City Milano, a projec...

For the 2024 edition, 10 Corso Como is partner of Piano City Milano, a project promoted and conceived by the Piano City Milano Association together with the City of Milan. The renowned diffuse festival brings music to the city from 17 to 19 May.   The 10 Corso Como Café, an oasis surrounded by a lush garden in the heart of the iconic concept store, is going to welcome the public with a special set-up, providing an occasion for cheerfulness and leisure.   A piano will be at the disposal of all those who wish to try their hand at music for an exceptional experience. Two artists selected by Piano City Milano will perform inside the 10 Corso Como Café on 18 and 19 May, bringing music to a space that normally does not host concerts.   Program of concerts at the 10 Corso Como Café   Saturday 18 May 2024 6 p.m. Luca Bombardi   Sunday 19 May 2024 4 p.m. Ilaria Sica and Francesco Internullo

Embark on a journey to Mars immersing in MCM newest collectons, a testament t...

Embark on a journey to Mars immersing in MCM newest collectons, a testament to cutting-edge design and exquisite craftsmanship. Explore a captivating array of accessories, eyewear, and apparel, featuring Himmel, Lauretos, and Diamond collections alongside the Timeless Visetos range and the electrifying collaboration with DJ Honey Dijon.   Immerse yourself in the world of MCM at the 10 Corso Como pop-up, an unprecedented showcase celebrating luxury and innovation.