10 Corso Como announces the beginning of a new chapter. An innovative archite...

10 Corso Como announces the beginning of a new chapter. An innovative architectural project reshapes the brand’s spaces and a revamped cultural program on contemporary topics enlivens it. The unique Milanese ecosystem at 10 Corso Como, which includes the store, café, cultural space, and 3Rooms suites, has been redesigned by the interdisciplinary agency 2050+.   The project is focused on creating a seamless transition and connection between the spatial dimensions and experiences, and on linking fashion with art, design, photography, food and nature.   Starting Spring 2024, 10 Corso Como will unveil the new environments in stages, and will also broaden its dialogue with the city of Milan through a series of exhibitions and a public program of events. The location will also house an innovative and representative selection of rare books, international magazines and design and technology collections, as well as sound design and music experience.   The new vision by Tiziana Fausti will foster links with the creative and academic community, turning the Milanese ecosystem into a vibrant and evolving place: a secret garden where visitors can always discover something unexpected.

10 Corso Como announces the launch of its online fragrance garden with a new ...

10 Corso Como announces the launch of its online fragrance garden with a new dedicated page on #10corsocomo.com. The new page presents curated collection of the best Italian and international artisanal perfumery essences. From classic to the most innovative, selected research fragrances are now available online in Italy and International markets.   Great classics such as “Molecule 01” and “Escentric 01” by Molecule, “Gypsy Water” or “Tobacco Mandarin” by Byredo, “Sacreste” by Laboratorio olfattivo, the sensual ones such as “Tango” and “Russian Tea” for Masque Milano, the surprising notes of “Panettone” and “Piazza Affari” for “Milano Fragranze” along with “Sea Salt Caramel” by Bohoboho perfume, the exotic travels of Memo Paris, the aroma of Arabian coffee by Maison Tahité to the refined bottles of Ormaie, Ex Nihilo, Matière Première, are just some of the proposals in the garden.   Ephemeral essences, volatile particles, the fragrances make the hours go by in a single moment, such as Meo Fusciuni's “Narcotic,” Atelier Materi's “Bois D'Ambrette” to the irreverent “Rouge” by Comme des Garçons, always at home in 10 Corso Como.   New entries include Nasomatto's whimsy with “Black Afgano,” D.S. & Durga's “Bowmakers” straight from the Brooklyn borough where it is made in New York, and finally Arpa Studios with “Arco” and “Phosphorus,” exclusively for 10 Corso Como.    

The Beauty of Craftsmanship A joint celebration of Serapian’s artisanal maste...

The Beauty of Craftsmanship A joint celebration of Serapian’s artisanal mastery and 10 Corso Como's Milanese excellence, features a special set up at the pop-up.   On display, different Mosaico versions of the iconic “Secret” bag, the epitome of the Maison’s crafting prowess first created as a bespoke piece for a discerning Milanese client who requested a spacious, lightweight bag with a hidden pocket inside. The “Secret” bag has since been reinterpreted in numerous iterations, including the Mestieri d’Arte designs, the pinnacle of Serapian’s expertise.Alongside, also the “Travel” duffle bag by Serapian is on view.    Conceived as a modern atelier to spotlight the Maison’s Mosaico craft - the hand weaving technique introduced by Stefano Serapian in 1947 and mastered by the leather goods maker over the years - the ephemeral boutique runs from October 30th to November 12th 2023.

In Milan, 10 Corso Como is the place where culture meets beauty.  A selection...

In Milan, 10 Corso Como is the place where culture meets beauty.  A selection of rare vintage books, dedicated to photography, fashion, design and greenery, source of inspirations. From bijoux to floral compositions, from sky to design, from photography to graphic illustration up to the secret names that  made the history of style.  Uncommon books that could tell secret stories to be discovered and given as gifts.  Now at 10 Corso Como.

Published by L'Ippocampo Edizioni in Italian, the new 300.000 Baci Book will ...

Published by L'Ippocampo Edizioni in Italian, the new 300.000 Baci Book will be launched on October 25th at 6pm. Seán Hewitt, Irish poet and critic, with Luke Eward Hall and Valentina Nuzzi as host guest will talk about the new, amazing book at 10 Corso Como. An unforgettable journey through love in all its shapes.  “For centuries, evidence of queer love in the ancient world was ignored or suppressed. Here, the poet Seán Hewitt and painter Luke Edward Hall collect together, for the first time, forty of the most exhilarating queer tales in the classical canon and bring them newly to life. A ground-breaking anthology that changes the way we see the ancient world - and invites us to reflect on the puritanism of our own - 300,000 Kisses is a riotous celebration of desire in all its forms.” English talk 25 October 2023, 6pm at 10 Corso Comorequired rsvp press@10corsocomo.com

On the occasion of the Milanese Beauty Week a special Augustinus Bader ambass...

On the occasion of the Milanese Beauty Week a special Augustinus Bader ambassador will offer a one-to-one couselling at 10 Corso Como, on Friday, September 29th and Saturday 30th.   A leading name in cutting-edge cosmeceutics, Augustinus Bader, is an authority on regenerative medicine worldwide.   A professor of Cellular Techniques and Applied Biology at the University of Leipzig, Prof. Augustinus Bader has developed a skin care line after years of stem cell research and its skin application.   Access will be free, from 11.30am to 6.30pmAt 10 Corso Como store in Milan

The new 10 Corso Como pop-up opens its door at the Milan Central Station...

The new 10 Corso Como pop-up opens its door at the Milan Central Station during the Milan Fashion Week through the end of October. An opportunity to get in touch with the energy of the thousands of visitors and travelers who daily frequent the Milanese Central Station.    For the first time a pop-up appears in Milan's central station, a site that has always been iconic in the city, in the historic setting of the Galleria dei Mosaici (1931), on the platform level. Historic gate and hub of the city accessed by more than 600 trains, 326,000 people by day and about 120 million passengers a year from all around the world.   Accessories, shopping bags, handbags, trousseau and candles made in collaboration with the best Italian and international workshops, along with Italian pasta and rice, Ligurian olive oil and Tuscan gin, in gift boxes made unmistakable by the black and white graphics, will be, for travelers from all over the world, a new must-have on their way and adventures. A Milanese keepsake signed 10 Corso Como.   10 Corso Como - Milan Central Station Pop-UpOpen Every day, 8.00 AM – 9 PMGalleria Dei Mosaici, Train Platform - Milan stazionecentrale@10corsocomo.com 

10 Corso Como Milan Fashion Week 10 Corso Como Fashion Week kicks off on Mond...

10 Corso Como Milan Fashion Week 10 Corso Como Fashion Week kicks off on Monday with Vero Cuoio Italiano Consortium, the excellence of leather craftworks entirely Made in Italy. CUOIO DI TOSCANA is Green Prêt à PorterMonday, Sept. 18Live performance with a leather artisan and a personal stylist on hand for guests. Upon invitation only    EMERGE19 - 28 SeptemberSaudi designers' collections at the 10 Corso Como Pop-Up.Cocktail reception upon invitation. On Tuesday, on view and on display in collaboration with WHITE, selected proposals from the Saudi 100 Brands project, the Saudi Fashion Commission's program that promotes the most interesting Saudi designers in ready-to-wear, couture, cosmetics and accessories, will be presented.   AXEL ARIGATO19 - 25 SeptemberSpecial in-store display until Oct. 31Cocktail reception upon invitation On Thursday, 10 Corso Como will host the collection by Axel Arigato, an emerging brand of Swedish and British origin, with a site-specific installation - for the first time -  at 10 Corso Como. 

The passion for refined gin is a natural aptitude of 10 Corso Como, which has...

The passion for refined gin is a natural aptitude of 10 Corso Como, which has always loved to explore premium spirits in the iconic 10 Corso Como Café. On the occasion of Milan Fashion Week, 10 Corso Como enters the most refined mixology with “Ginarte for 10 Corso Como,” a premium Italian gin.   Created by Ginarte, an Italian gin of excellence, it is carefully crafted and distilled with thirteen botanicals from specific areas of the Tuscan Apennines. Rare herbs that were renown pigments for painters and sculptors during the Renaissance, such as madder (rubia tinctorum) and Montefeltro ford (isatis tintoria).