10 Corso Como keeps on breaking into new markets and announces the opening of its first store in Doha, inside Printemps - world leading  Department Store  for Fashion, Luxury and Beauty.

The Milanese concept store, which has turned the retail concept into a hub for fashion, lifestyle and culture, is thus pursuing its international development plan. The aim is to expand the brand's awareness through activations that convey the distinctive appeal and values of an iconic brand. The new 10 Corso Como space presents exclusive fashion brands specifically selected for the new venture, together with the compelling and globetrotting 10 Corso Como Signature collection.

The iconic 10 Corso Como logo continues to travel and take over new cities. Various product categories - ready-to-wear, shoes and bags to sporting goods, travel accessories, sunglasses and watches - interpret the brand's iconic motif in a limitless combination of versions, celebrating the spirit and symbolism of the unique and recognizable 10 Corso Como iconic motif.

Starting from 2024, 10 Corso Como is expanding its network with new addresses in addition to the two stores already opened in Seoul and, of course, the extensive ecosystem present in Milan. Aimed at strengthening the recognizability and identity of an already extremely iconic brand, the growth of the 10 Corso Como network is the immediate prosecution of the brand's renewal project, with the inauguration of the new store in September 2024, and the opening of the new Gallery and Project Room at the beginning of the year, in February 2024.