10 Corso Como announces The Waves, an exhibition project that highlights the ...

10 Corso Como announces The Waves, an exhibition project that highlights the stories of five of the most radical and talented brands and young designers on the international scene. A single, fluid installation hosted in 10 Corso Como Gallery from 2 to 30 March.   Renewing its vocation for research into fashion and new imagery, 10 Corso Como has selected ALL-IN, Duran Lantink, Hodakova, Vaquera, zomer as the most innovative voices on the international creative scene.   Taking its title from Virginia Woolf’s most mysterious novel, The Waves evokes the perpetual motion par excellence - that of the waves - as a metaphor for pure time, a circular present. The route, in linear mode, exalts the most significant creations of each brand - including a number of custom-made pieces - evoking the novel’s monologue structure: different languages and sensibilities, united by a new idea of tailoring, with rich, experimental, expressionist forms, inspired by the confrontation with themes such as sustainability, reuse, relationship with nature, gender identity, materiality. Practices such as reuse and upcycling, seem to be a part of a contemporary lexicon, become quotations, in a post-production aesthetic that rediscovers the forms of high craftsmanship, reconnecting past and future, in a dense and vibrant present.   The Waves Featuring ALL-IN, Duran Lantink, Hodakova, Vaquera, zomer Curated by Alessio de’ Navasques 10 Corso Como Gallery 2.3 - 30.3.2025 Every day: 10.30am – 7.30pm Free entrance

10 Corso Como presents Gentle Monster’s first store in Italy, coinciding with...

10 Corso Como presents Gentle Monster’s first store in Italy, coinciding with the launch of the brand’s third collaboration with Maison Margiela. The collection, an exploration of the intersection between classicism and futurism, features 20 distinctive eyewear designs that merge cybercore aesthetics, metallic materials, cable temples, and Maison Margiela’s iconic four white stitches.  

Following IWC's intimate and private presentation, Highsnobiety - as part of ...

Following IWC's intimate and private presentation, Highsnobiety - as part of its partnership with the Swiss brand - transformed the exhibition space into an Open House on 27 February, hosting a musical performance dedicated to listening to sound as a vehicle for introspection and sensory expansion. The musical artist Notte Infinita designed and created the performance to celebrate the technology of IWC's Ingenieur collection.

10 Corso Como and Giorgio Armani renew their collaboration by presenting a co...

10 Corso Como and Giorgio Armani renew their collaboration by presenting a collection of women's footwear. Focused on flat shoes, comfortable and elegant protagonists of the Armani silhouette, the capsule is declined in ballerinas, sabots, loafers and slippers.   On the occasion of the Women’s Fashion Week, the collection debuts with a special installation, inside the Milanese 10 Corso Como store, open until the end of March.   As a reflection of a unique and distinctive vision, matching the contemporary approach of the concept store by Tiziana Fausti, this third collaboration between Giorgio Armani and 10 Corso Como stems from the desire to work on purity and simplicity as synonymous with timeless style, and on quiet elegance as a value.

10 Corso Como presents the new chapter of XT-Whisper, the new Salomon sneaker...

10 Corso Como presents the new chapter of XT-Whisper, the new Salomon sneaker designed for women, which combines style research with the technical DNA of the brand. On the occasion of Women's Fashion Week, Salomon will host its community in the prestigious 10 Corso Como Pop-Up, in a fascinating journey through art, fashion and design. 

10 Corso Como announces the partnership with Olfactory Signals 01, the first ...

10 Corso Como announces the partnership with Olfactory Signals 01, the first olfactory salon that explores the power of fragrance as an artistic medium and sensory experience.    Conceived by System Preferences and part of the Fuori Esxence programme, Olfactory Signals 01 is designed to journey through the discovery of fragrance as an artistic language and tool for sensory storytelling. The project is part of a broader research movement that challenges the conventional perception of fragrance, removing it from commercial frameworks and placing it in a creative context. Through installations, interactions, and collaborations with artists and designers, Olfactory Signals 01 offers an immersive experience that explores new connections between smell, memory, and emotion.   The event is open to the public and industry professionals upon registration   EXHIBITION AREAS The event will take place on the first floor of 10·Corso·Como, in the newly redesigned spaces, conceived as dynamic places with a shifting identity, to offer a flexible platform capable of supporting the convergence of different arts.   GALLERY In the Gallery, the immersive installation IGGSBT by Illya Goldman Gubin and Sissel Tolaas sits as the artistic heart and soul of Olfactory Signals 01. The project is a tribute to memory, challenging the dominance of visual stimuli in our world. While the image captures and forms a moment, smell brings it back to life in an instant and often visceral way.   PROJECT ROOM In the Project Room, the exhibition will feature some of the most innovative brands in the fragrance and design scene, challenging traditional olfactory and aesthetic conventions. – Perfumes brand: Unifrom, Aeir, HENRYTIMI, Arpa Studios, Notes de Bas de Paje, Ra:er Scents, Ode Ona, D.S. & Durga, Borntostandout, KALIT, SeedArte – Design brand: Objects are by, NM3, Redduo.     THE PROGRAM   February 20, 2025 - 10:30 AM - 6:30 PM | Public Opening   February 21, 2025 - 10:30 AM - 7:30 PM | Public Opening - 4:00 PM - 5:30 PM | Talk with the artists; Sissel Tolaas and IllyaGoldman Gubin   February 22, 2025 - 10:30 AM - 7:30 PM | Public Opening - 11:00 AM - 12:30 PM | Talk with Elise By Olsen, founder and curatorof The International Library of Fashion Research, Oslo and CreativeDirector Morteza Vaseghi

10 Corso Como keeps on breaking into new markets and announces the opening of...

10 Corso Como keeps on breaking into new markets and announces the opening of its first store in Doha, inside Printemps - world leading  Department Store  for Fashion, Luxury and Beauty. The Milanese concept store, which has turned the retail concept into a hub for fashion, lifestyle and culture, is thus pursuing its international development plan. The aim is to expand the brand's awareness through activations that convey the distinctive appeal and values of an iconic brand. The new 10 Corso Como space presents exclusive fashion brands specifically selected for the new venture, together with the compelling and globetrotting 10 Corso Como Signature collection. The iconic 10 Corso Como logo continues to travel and take over new cities. Various product categories - ready-to-wear, shoes and bags to sporting goods, travel accessories, sunglasses and watches - interpret the brand's iconic motif in a limitless combination of versions, celebrating the spirit and symbolism of the unique and recognizable 10 Corso Como iconic motif. Starting from 2024, 10 Corso Como is expanding its network with new addresses in addition to the two stores already opened in Seoul and, of course, the extensive ecosystem present in Milan. Aimed at strengthening the recognizability and identity of an already extremely iconic brand, the growth of the 10 Corso Como network is the immediate prosecution of the brand's renewal project, with the inauguration of the new store in September 2024, and the opening of the new Gallery and Project Room at the beginning of the year, in February 2024.

On Tuesday 18 February 2025, the Project Room of 10 Corso Como hosted the pre...

On Tuesday 18 February 2025, the Project Room of 10 Corso Como hosted the presentation event of the new Marie Claire Maison, the Hearst Italia brand, directed by Silvia Robertazzi.

10 Corso Como's vocation to support young talent continues with the collabora...

10 Corso Como's vocation to support young talent continues with the collaboration with Domus Academy. Students from the Master in Fashion Management have been invited to develop a comprehensive two-year branding strategy for 10 Corso Como, tailored to a specific market. Each team worked on internal brand development, distribution channels, product assortments, and a communication strategy that reflects local market needs and preferences.   Since its foundation in 1991, 10 Corso Como has been promoting creativity, bringing together culture and the latest trends, in particular by promoting projects aimed at supporting young talent and innovation in fashion. Over the years, 10 Corso Como’s unique approach to retail attracted many institutions and universities from all over the world to study the key success factors of the brand, analyzing the phenomenon with case studies, research and collaborations aimed at training the new generation of creatives and industry key figures.   The collaboration represents an important opportunity for students to prove their ideas by engaging in an iconic brand, at a time of significant growth. 10 Corso Como invests in its role as an established brand and aims to continue its international development plan.