Contacts

+39 0229002674

project.room@10corsocomo.com

10·C·C

Project Room

The 10·Corso·Como Project Room opened in February 2024 as an innovative space within the Rethinking 10·Corso·Como project. Tiziana Fausti, who acquired the iconic brand and concept store in September 2020, is providing her own stamp on the brand’s 30 years of links to image culture and sophisticated fashion. The Project Room has been designed by the interdisciplinary agency 2050+ as a flexible theatre which, thanks to its large pantograph tables and grandstands, can be adapted to different visual and conceptual configurations, becoming a place of conjunction for art, fashion and design. An innovative, transversal space, it can be transformed in order to match the projects for which it provides the venue, where contemporary issues such as sustainability, activism, and human relationships are addressed through archival research, and technological and digital innovation. Collections and projects are thus compared and contrasted in an archipelago of ideas and inspirations that takes in everything from exhibitions and editorial visions, to a curated selection of signature design pieces and furniture.

Archive

OPENING HOURS

Monday — Sunday

10:30 — 7:30

Editorial Selection

Magazines and books

A hybrid and mobile cabinet of curiosity, the 10·Corso·Como Project Room hosts an editorial selection of rare volumes and international cult magazines. A meeting place for the creative and academic community, it is also a space where contemporary issues can be addressed, thanks to a selection of writings offering reflections on sustainability and human relations, and looking at the intersection of art, fashion and culture.

Available in store only.

ARCHIVE

10 Corso Como presents Olfactory Signals 01

2.2 - 22.2.2025

10 Corso Como announces the partnership with Olfactory Signals 01, the first olfactory salon that explores the power of fragrance as an artistic medium and sensory experience. 

 

Conceived by System Preferences and part of the Fuori Esxence programme, Olfactory Signals 01 is designed to journey through the discovery of fragrance as an artistic language and tool for sensory storytelling. The project is part of a broader research movement that challenges the conventional perception of fragrance, removing it from commercial frameworks and placing it in a creative context. Through installations, interactions, and collaborations with artists and designers, Olfactory Signals 01 offers an immersive experience that explores new connections between smell, memory, and emotion.