Garage Italia Customs presents its partnership with Mariaflora, combining des...

Garage Italia Customs presents its partnership with Mariaflora, combining design, creativity, and contemporary lifestyle, bringing a unique project to life. The two brands have created a fully custom fabric, designed and created specifically to upholster the Palazzo Avino pink 'Spiaggina', an icon of elegance and dolce vita. The iconic secret garden at 10 Corso Como is transformed into an immersive experience: umbrellas and cushions are covered in the new pattern, enveloping guests in a refined and coherent atmosphere, with a Mediterranean feel. The result is an environment that fully echoes the mood of Palazzo Avino, featuring shades of pink, natural beauty, and a pervasive sense of relaxation. Guests are transported into a small sensorial universe, where every detail contributes to creating visual harmony and well-being. This event is more than just a presentation; it conveys a precise and, of course, personalized aesthetic vision. From Monday 20 to Sunday 26 April: 10:00am - 8:30pm (Free admission) 10 Corso Como Secret Garden, Ground floor

Imperfettolab returns to 10 Corso Como for Milan Design Week and presents the...

Imperfettolab returns to 10 Corso Como for Milan Design Week and presents the installation SONNAMBULO LUCIDO, which develops through cumuliform aggregations.  Forms arrange themselves in space as if in a threshold state, between abandonment and control. Each element appears to emerge without intention, while maintaining a precise tension within the system. It is a condition in which vision guides the gesture without ever losing control: a subtle balance between drift and awareness. Forms transform through subtraction and reworking, retaining an archaic and imperfect materiality that opens to ever-changing configurations, shaping a language in continuous evolution.  From Monday 20 to Sunday 26 April: 10:00am - 8:30pm (Free admission)  10 Corso Como Mezzanine, Mezzanine floor

Copenhagen’s consciously architectural jewellery house KINRADEN arrives in Mi...

Copenhagen’s consciously architectural jewellery house KINRADEN arrives in Milan for a month-long pop-up. At 10 Corso Como store KINRADEN will debut the Copenhagen brand’s first presentation of new styles from the Stilos collection. Alongside Stilos, an extensive edit of KINRADEN’s architectural fine jewellery will be on view.The pop-up offers a tactile pause: clean lines, conscious materials. Jewellery that behaves more like wearable design objects than accessories, each piece rooted in the brand’s uncompromising commitment to responsible materials and long-form design thinking.Sculptural silhouettes with architectural backbone. Blackwood diamonds sourced from FSC-certified forests. Recycled gold and silver shaped with almost meditative precision. Luxury, recalibrated.

Glen Luchford. Atlas is the first monographic exhibition dedicated to the Bri...

Glen Luchford. Atlas is the first monographic exhibition dedicated to the British fashion photographer and portraitist, conceived by Luchford for 10 Corso Como Gallery in Milan, which opened in September 2025 during the Milano Fashion Week. The show now reaches 10 Corso Como Seoul, bringing together over thirty years of work that includes iconic editorials, fashion campaigns, portraits and personal memories, showcased through large prints in a site-specific project. Designed by the artist himself, the exhibition is envisioned as a geography of the mind: an atlas through which to navigate his imagination. The title playfully and personally recalls the memory of a hair salon where the photographer once worked as a teenager. An emblematic anecdote for understanding the process of constructing the path: a montage of contrasting photographic languages, a continuous movement suggested by the motion picture camera. What emerges is a vulnerable, mysterious, and at the same time deeply human narrative sensitivity, one that has shaped contemporary visual culture.

From March 11 to April 7, in collaboration with MIA Photo Fair BNP Paribas (r...

From March 11 to April 7, in collaboration with MIA Photo Fair BNP Paribas (running from March 19 to 22, 2026, at Superstudiopiù in Milan) and as part of Circuito Off - MIA Photo Fair BNP Paribas, 10·Corso·Como Gallery presents The New American West: Photography in Conversation, an examination of how the American West has been constructed, mythologised, and reimagined through photography across nearly a century.Co-curated by Alessio de’Navasques, Howard Greenberg, and Carrie Scott, the exhibition foregrounds photography as both document and projection. Contemporary works by Maryam Eisler and Alexei Riboud are placed in direct dialogue with photographs by Edward Weston, Paul Strand, Diane Arbus, Esther Bubley, Mary Ellen Mark, Robert Adams, Joel Meyerowitz, Lee Friedlander, Wright Morris, Minor White, Allen Ginsberg, Wim Wenders and many others. Together, they trace the West from the early 20th century to today—revealing not a single narrative, but a layered, evolving idea shaped by ambition, displacement, beauty, and contradiction.The contemporary perspective of Eisler and Riboud reactivates historical works from the Greenberg archive, demonstrating how even today the dimension of the West is not only a physical place, but also a space of thought, reflection, and boundary. Historic works—ranging from Strand’s stark modernism and Weston’s sculptural landscapes to Bubley’s social observations and Arbus’s unrelenting portraits—are not treated as nostalgic artefacts, but as living images that continue to inform how the West is imagined today. At the heart of the project remains the 2024 journey undertaken by Eisler and Riboud across Texas, New Mexico, Arizona, and Utah.The show quietly acknowledges that our understanding of America—and of the ideals once projected onto the West—is shifting in real time. Without resorting to political declaration, The New American West reflects on what the West once promised: freedom, opportunity, reinvention—ideals that were often built on exclusion and hardship. Photography becomes the medium through which those tensions are preserved, examined, and re-seen.The New American WestCurated by Alessio de’ Navasques, Howard Greenberg and Carrie Scott10 Corso Como Gallery11.3 – 7.4.2026Every day: 10.30am – 7.30pmFree admission

During Milan Fashion Week, from March 2nd to March 6th, sportswear brand FILA...

During Milan Fashion Week, from March 2nd to March 6th, sportswear brand FILA officially launches its new Sleek Sneaker Collection with a dedicated pop-up at the iconic concept store 10 Corso Como. Conceived as an immersive retail experience, the project explores lightness as a design principle, offering a contemporary interpretation of Italian minimalism within one of Milan’s most iconic fashion destinations.The pop-up presents a curated selection of footwear and pieces from the MILANO line shown on the runway, creating a direct see-now, buy-now connection between the catwalk and retail experience. Designed around the concept “Sottile – Essence of Italian Minimalism,” the installation is defined by a restrained colour palette, mirrored surfaces and slender metal structures. Layered paper elements introduce rhythm and lightness, translating the slim profile and flexibility of the footwear into a spatial language that balances structure and airiness.

During Milan Women’s Fashion Week, on March 1, 10 Corso Como Gallery hosted S...

During Milan Women’s Fashion Week, on March 1, 10 Corso Como Gallery hosted Sarawong’s Fall-Winter 2027 fashion show, titled “Remains of Time.”

Apripista unveils Reframing the Mountains — Reimaging the Visual Mythology of...

Apripista unveils Reframing the Mountains — Reimaging the Visual Mythology of Alpine Culture, a curated presentation of contemporary poster works reimagining alpine culture through an inclusive global lens. From February 25 to March 1 at iconic 10 Corso Como during Milano Fashion Week — and adjacent to the Milano Cortina Olympic and Paralympic season — the exhibition brings together international fashion designers and visual artists whose practices are shaped by heritage,craft, and cultural memory. Drawing inspiration from the bold graphic language of historic ski posters, the project challenges traditional narratives of who belongs in mountain iconography. Each work is conceived as a visual love letter to homeland, interpreting real mountain landscapes through regional textile traditions, pattern languages, and contemporary storytelling. Participating creatives include Maison ArtC, Bokja, Lida Afghan, Thabo Makhetha, Doreen Mashika, Zoya Khan, and a wider network of multidisciplinary creatives whose practices bridge design and cultural heritage. By connecting art, fashion, and sport, the exhibition expands the geography of alpine imagination and proposes a more inclusive vision of winter culture. Produced as part of Apripista’s broader cultural programming, the anthology reflects the brand’s ethos: redefining alpine narratives through design, collaboration, and social impact. Founded by Nadia Samadani, Apripista merges luxury technical skiwear with storytelling initiatives that broaden representation in mountain spaces and champion global creative voices.

As part of the conversion of spaces, such as a flexible theatre, the 10 Corso...

As part of the conversion of spaces, such as a flexible theatre, the 10 Corso Como Gallery changes its configuration into a contemporary wunderkammer, hosting the selection of fine fragrances, beauty, rare books and niche magazines.  Marking the start of 10 Corso Como 35th anniversary celebrations, the Gallery is revealing fifty historical photos from its archive, by artists such as Edward Curtis, Julius Shulman, Herman Leonard, Jean Clemmer, Douglas Kirkland, David McCabe, Michael Putland, Tseng Kwong Chi, Cindy Sherman and Mark Seliger.