The project in collaboration with Central Saint Martins.

Started in March 2024, the initiative involved forty fashion designers from the exclusive MA Fashion course who, after exploring the identity and iconic pattern of 10 Corso Como, proposed their winning accessory ideas.

The winner Petra Fagerstrom (Sweden, 1998) was selected from a shortlist of six finalists by Tiziana Fausti and Gianluca Borghi, President and CEO of 10 Corso Como, respectively, along with a guest jury of international experts in the field of fashion - Alexander Fury, British journalist, author and fashion critic, Serena Tibaldi, fashion editor for the Italian daily newspaper La Repubblica, Jordan Bowen and Luca Marcheto, founders of the Jordanluca brand.

The bag designed by Petra Fagerstrom is inspired by the 10 Corso Como pattern and uses eyelets and rivets to embellish an expandable textile. A daily bag as well as a travel item that can be adapted to accommodate different situations.

The next steps will be to focus on the development and production of the collection which will then be available in 10 Corso Como’s network. The new talent will also be offered the opportunity to sign a contract to design the new 10 Corso Como Signature Collection.