Per Fredrikson and Sinan Abi founded Sefr in 2016 in Malmö, Sweden. Today the brand is representative of the new Scandinavian minimalism. The Spring/Summer 2022 collection is named Ommi, in honor of Mahmoud Darwishis’ poetry. The term means "mother" and designers use it to talk about life as a jo...
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Per Fredrikson and Sinan Abi founded Sefr in 2016 in Malmö, Sweden. Today the brand is representative of the new Scandinavian minimalism. The Spring/Summer 2022 collection is named Ommi, in honor of Mahmoud Darwishis’ poetry. The term means "mother" and designers use it to talk about life as a journey of inner knowledge. Similarly, their garments with simple lines but with unexpected volumes and shapes, lend themselves to put the wearer in the foreground and to amaze with unexpected sides of our character that, otherwise, would have remained unexpressed.
