“Fashion is a message we use to communicate visually with the world. And if the message isn’t powerful enough, what’s the point in sending it?” Masha Popova does not like half measures, as shown by her claims and - first of all - her collections, made of totally extreme garments: asymmetric lines...
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“Fashion is a message we use to communicate visually with the world. And if the message isn’t powerful enough, what’s the point in sending it?” Masha Popova does not like half measures, as shown by her claims and - first of all - her collections, made of totally extreme garments: asymmetric lines, denim fabrics with a heavily "destroyed" effect, graphic seams that emphasize the sensuality of the female body. Masha Popova is a winning recipe that results in an avant-garde urban style, an ultra-contemporary and erotic punk that convinces not only international stars (Billie Eilish, Bella Hadid, Dua Lipa, Kylie Jenner and many others) but anyone who wants to express an exquisitely extreme, sensual and underground identity.