From April to June 2024, for three months, the iconic 10 Corso Como graphic motif dresses one of the most famous symbols of the city of Milan, the Darsena Tram.

Travelling different routes around the city, the customised 10 Corso Como tram celebrates the unmistakable identity of the world's first concept store.

At a time of transformation, 10 Corso Como chooses to enhance its connection with the city of Milan by launching a corporate campaign in the context of the Full-wrap project.

This activity is part of an international development plan that the historic Milanese destination has embarked on in 2024. 10 Corso Como, which has already transformed the retail concept into a fusion of lifestyle and culture, is now set to amplify its resonance with activations that convey the recognisability and values of the iconic brand.