The Erose arrives at 10 Corso Como with an evocative installation, conceived as a sensitive extension of the collection’s creative concept.

With The Erose, a new chapter of the vision by Francesca and Alessandro Gallo comes to Milan, following the founding of The Venice Venice Hotel: a project in which hospitality becomes a cultural language and aesthetics are transformed into lived experience. In Venice, at Ca’ da Mosto, art and craftsmanship engage in a dialogue with time, weaving past and present into an intimate and distinctly contemporary narrative.

The Erose emerges from this poetic tension. From furniture to fashion, from perfumery to objects suspended between craft and art, each creation inhabits a space that balances memory and imagination.

10 Corso Como welcomes the first collection of The Erose within a dedicated space that explores its expressive universe: genderless apparel, furniture, accessories, and lifestyle objects. Anchoring the narrative is a work by Igor Mitoraj, emblematic of a timeless beauty that transcends boundaries.

On the first floor, within the Project Room, the Venetian brand’s beauty and fragrance line enters into a natural dialogue with 10 Corso Como’s curated selection of research-driven fragrances, further expanding the store’s sensory narrative.