A new Signature for the Logo collection

10 Corso Como partners with Central Saint Martins.
The project aims to engage a class of young fashion designers of the prestigious MA Fashion course to create a genderless capsule collection bearing the 10 Corso Como logo.

Over the years, 10 Corso Como’s unique approach to retail attracted many institutions and universities from all over the world to study the key success factors of the brand, analyzing the phenomenon. This has led 10 Corso Como to develop a collaboration with Central Saint Martins, in order to support emerging talents and innovation in fashion.

In March, 40 students were briefed in a meeting with 10 Corso Como CEO, Gianluca Borghi. In April, in the next phase, five finalists will be selected, and finally in May a jury of international industry experts will name a winner, whose design will be exhibited and sold in 10 Corso Como.

The partnership is part of the recent strategy by 10 Corso Como, one of the most iconic players in the fashion industry, to focus on its own Signature collection. By building a bridge between the heritage and the future thanks to a long-lasting contemporary approach, 10 Corso Como is off to a start for its upcoming international development plan of the brand.