Séfr

Per Fredrikson and Sinan Abi founded Sefr in 2016 in Malmö, Sweden. Today the brand is representative of the new Scandinavian minimalism. The Spring/Summer 2022 collection is named Ommi, in honor of Mahmoud Darwishis’ poetry. The term means "mother" and designers use it to talk about life as a jo... Read more

Per Fredrikson and Sinan Abi founded Sefr in 2016 in Malmö, Sweden. Today the brand is representative of the new Scandinavian minimalism. The Spring/Summer 2022 collection is named Ommi, in honor of Mahmoud Darwishis’ poetry. The term means "mother" and designers use it to talk about life as a journey of inner knowledge. Similarly, their garments with simple lines but unexpected volumes gently force us to leave our comfort zone.