Moncler Collection floats into its Puffy Summer season, with the brand’s signature puffiness reimagined for lighter, brighter days outdoors. The new vision unfolds in a transitional wardrobe designed for seasonal weather shifts: soft, sculptural, colorful, and perfectly puffed for elevated layering – brought to life in a playful new campaign starring Jamie Dornan.

Inspired by Moncler’s signature puffiness and its instinct for layering – now reimagined for summer – the campaign presents a series of playful, inflatable-like animal sculptures created by set designer Andy Hillman and his team. An octopus, whale, lobster, seahorse, crab and flamingo appear in perfectly matched hues from the collection. Familiar seaside creatures, they embody the seasonal mood: bold, buoyant and beautifully puffy.

Continuing the expression of Puffy Summer, a pop-up at Milan Design Week brings one of the campaign’s supersized mascots into the heart of the city. From April 16–28, a larger-than-life puffy octopus animates 10 Corso Como in a bold, super-scale display of Moncler’s innovative design language. Clinging to the iconic façade and extending into the interior, the tentacled installation is framed by a 24-look mannequin formation, styled in the lightweight layers of the Summer 2026 collection.

From Thursday 16 to Monday 20 April: 10:30am - 7:30pm (Free admission) 
From Tuesday 21 to Sunday 26 April: 10:00am - 8:30pm (Free admission) 
From Monday 27 to Tuesday 28 April: 10:30am - 7:30pm (Free admission)

10 Corso Como Gallery and Rooftop, First and second floor