On the occasion of Milan Design Week 2024, 10 Corso Como hosts the Aliita Cas...

On the occasion of Milan Design Week 2024, 10 Corso Como hosts the Aliita Castle installation in store.The jewelry brand renews its collaboration with the iconic concept store and chose it to present the new collection, by creating an enchanted universe where dreams have no limits. Colorful bows bloom, piñatas and unicorns race across the sky and fairy dinosaurs make any wish come true.Founded by Cynthia Vilchez Castiglioni, Aliita stands out for its sophisticated creations with a discreet and refined style enriched by playful touches. All the pieces are 100% made in Italy in 9/18 kt gold, natural and precious stones.

From April to June 2024, for three months, the iconic 10 Corso Como graphic m...

From April to June 2024, for three months, the iconic 10 Corso Como graphic motif dresses one of the most famous symbols of the city of Milan, the Darsena Tram.Travelling different routes around the city, the customised 10 Corso Como tram celebrates the unmistakable identity of the world's first concept store. At a time of transformation, 10 Corso Como chooses to enhance its connection with the city of Milan by launching a corporate campaign in the context of the Full-wrap project.This activity is part of an international development plan that the historic Milanese destination has embarked on in 2024. 10 Corso Como, which has already transformed the retail concept into a fusion of lifestyle and culture, is now set to amplify its resonance with activations that convey the recognisability and values of the iconic brand.

In April, 10 Corso Como lands at the Global Blue Lounge Milan.   The personal...

In April, 10 Corso Como lands at the Global Blue Lounge Milan.   The personalised refund experience offered by Global Blue meets the iconic Milanese concept store. A special set-up dedicated to the Signature collection celebrates the unmistakable 10 Corso Como motif, a symbol of timeless and unlimited creativity. A drive to store service to visit and enjoy the 10 Corso Como universe completes the experience.   Historical destination regarded for transforming the retail into a fusion of lifestyle and culture, 10 Corso Como is launching a series of activations to support its international development plan, strengthening the awarness of a brand that is already extremely iconic and increasing the resonance and value of its collaborations.   Global Blue Lounge 2-30 April 2024Via Sant’Andrea 8, Milan  Monday - Saturdayfrom 12pm to 7pm  

A new Signature for the Logo collection 10 Corso Como partners with Central S...

A new Signature for the Logo collection 10 Corso Como partners with Central Saint Martins.The project aims to engage a class of young fashion designers of the prestigious MA Fashion course to create a genderless capsule collection bearing the 10 Corso Como logo.   Over the years, 10 Corso Como’s unique approach to retail attracted many institutions and universities from all over the world to study the key success factors of the brand, analyzing the phenomenon. This has led 10 Corso Como to develop a collaboration with Central Saint Martins, in order to support emerging talents and innovation in fashion.   In March, 40 students were briefed in a meeting with 10 Corso Como CEO, Gianluca Borghi. In April, in the next phase, five finalists will be selected, and finally in May a jury of international industry experts will name a winner, whose design will be exhibited and sold in 10 Corso Como.   The partnership is part of the recent strategy by 10 Corso Como, one of the most iconic players in the fashion industry, to focus on its own Signature collection. By building a bridge between the heritage and the future thanks to a long-lasting contemporary approach, 10 Corso Como is off to a start for its upcoming international development plan of the brand.

10 Corso Como opens the Gallery with Happy Birthday Louise Parker, a solo exh...

10 Corso Como opens the Gallery with Happy Birthday Louise Parker, a solo exhibition by American artist Roe Ethridge (Miami, 1969).Curated by Alessandro Rabottini, it is the first exhibition in Italy to showcase one of the most distinctive voices in international photography. Known for his provocative, unconventional and highly lyrical style, Ethridge explores the potential of the photographic image, in a way that trascends the division between artistic research and commercial photography, triggering in the process a profound dialogue between art and fashion, personal memories and the history of photography.Happy Birthday Louise Parker pairs iconic creations from the past 15 years with previously unreleased works, training the spotlight on the numerous intertwined themes and sensibilities in Ethridge’s artistic practice. While he explores a diverse array of subjects – exuberant still lifes, painstakingly staged fashion shots, melancholic landscapes, and intimate portraits – Ethridge tackles each image with the same extreme formal rigor, deploying an approach that adds stylistic and conceptual tension to his lived experience and to the imagery of fashion. Roe Ethridge – Happy Birthday Louise ParkerCurated by Alessandro RabottiniFebruary 21 – April 5, 202410 Corso Como, GalleryOpening hours: Daily, 10:30am – 7:30pmFree admissionPhoto credit: Alessandro Saletta - DSL Studio

10 Corso Como opens the new project with the exhibition Pietro Consagra. Orna...

10 Corso Como opens the new project with the exhibition Pietro Consagra. Ornamenti, along with design pieces, vintage books and cult magazines   A Flexible Theater able to change its shape and identity, the new 10·Corso·Como project is a platform for exchange, to facilitate transition and connection between its different dimensions: fashion, design, art, photography, food, and urban nature.   For the first time in the Project Room the series of Pietro Consagra’s jewelry for face and body will be presented in the exhibition Pietro Consagra. Ornamenti. curated by Alessio de’Navasques. Here, the two Masks in silver and gold, the Bite in red gold, as well as the Eyebrow Ornament and the Navel Ornament with the Silver Cache-sexe, are accompanied by precious documents collected by the Archivio Pietro Consagra in Milan, with writings, publications of the time and Ugo Mulas’ rare vintage photos. Jewelry for the face and body that transcended any aesthetic purpose and gives a new, fascinating expressiveness to the face, while alluding to the rebellion of women against the stereotypes assigned to them by male dominated society, on the crest of a sometimes playful but always provocative wave.   For the debut, the exhibition of Consagra’s jewelry dialogues in visual harmony with The Alchemical Plane, showcasing signature design pieces on view and sale, selected by Domitilla Dardi and accompanied by a selection of rare books and international magazines.   Pietro Consagra. Ornamenti Curated by Alessio de’ Navasques February 21 – April 5, 2024 10 Corso Como, Project Room Opening hours: Daily, 10:30am – 7:30pm Free admission   Photo credit: Alessandro Saletta - DSL Studio

At 10 Corso Como, in the Project Room, The Alchemical Plan appears, with a ch...

At 10 Corso Como, in the Project Room, The Alchemical Plan appears, with a choice of designer pieces for sale, selected by Domitilla Dardi following the principle of changing forms, where animal, vegetable and mineral kingdoms merge ; and that of the four colors of the alchemical process.  In a chromatic sequence that goes from black to white (identifying elements of 10 Corso Como), up to yellow and red, the signature objects - tableware, accessories, small furnishings - are tools at the same functional time and custodians of ancient symbolism.  Editorial design pieces signed by:  Alexander Kirkeby, Bhulls, Ceramica Gatti, Chris Fusaro, David Valner Studio, Ego Undesign, Eleit.it, Gioel Milano – design Tobia Scarpa e Mario Trimarchi, Giovanni Botticelli, House of Ita, Incalmi – design Debonademeo, Zanellato e Bortolotto, Kiki and Joost, Lanificio Leo – design V. Mancini e P. Iaconantonio, Emilio Leo, Made in Edit – design Patricia Urquiola con Istituto Caselli Real Fabbrica di Capodimonte, Medaarch, Michael Anastassiades, Natalia Criado, Navet, Pietrachiara, Simone Crestani, Solenne Belloir, Stamuli, Margherita Rui.   Photo credit: Alessandro Saletta - DSL Studio

10 Corso Como presents the collaboration with Milano Loves Seoul, the project...

10 Corso Como presents the collaboration with Milano Loves Seoul, the project created to promote the diverse and innovative world of South Korean fashion designers through a cultural exchange between Italy and South Korea.   The event, which did its debut during the last Milan Fashion Week, brought on stage for four days in the setting of Casa degli Artisti the creations of twelve emerging Korean designers selected for their ability to create innovation by mixing in a perfect balance of sustainability and creative avant-garde.   10 Corso Como, as Brand Partner of Milan Loves Seoul, has selected four designers, who had the opportunity to exhibit their creations within the store.   DANHA, for its refined textile research and interpretation of traditional Korean ribbon EONT’s, for its romantic touch and vintage atmosphere of Korea PLEATSMAMA for the bags with a sustainable approach RIU&VIU, for its contemporary interpretation of traditional Korean shoes

Three Contemporary Emerging Brands featuring at 10 Corso Como Pop-Up  Under t...

Three Contemporary Emerging Brands featuring at 10 Corso Como Pop-Up  Under the theme of Unravelling Boundaries – 无远弗, a Chinese concept meaning that if you have goodwill, you can overpass all the boundaries and reach wherever you want, the essence of three Chinese emerging brands has been curated by Ni Zhe Yun, Filosophy Shanghai, with the Art Direction by Umberto Gabriele, for the Pop-Up at 10 Corso Como from March 4th to 13th. JUN-LI ­– A world citizen, Jun Li was educated as a fashion designer both in Shanghai and at the London College of Fashion. Reported as “Creativity from China” in 2026 and selected at the Vogue Talents Edition, he debuted a runaway of his men’s collection at the Camera Moda of Milan in 2017. Often inspired by films and artworks, fabrics and craftsmanship are the foundation of JUNLI’s garments, consistently focused on rigorous tailoring and exquisite details, calmly defining his idea of dressing beyond time and labels.  YOUWEI – founded in 2006 by renowned fashion buyer Momo.Z the YOUWEI brand, by rejecting conventional norms, embraces the "why not" mentality, seeking a balance between sensibility and rationality. With over fifteen years of experience in buying and international brand procurement, coupled with a profound background in art, Momo.Z has fused her creative attitude with a keen market perception. Seeking equilibrium in the Chinese women's fashion market, she expresses a unique perspective, transforming through her long experience, fashion abstract elements into a fresh style.  SELAH - From an ancient Hebraic psalm, SELAH signifies "Stop and listen" to let "love" endure through the best times. Established in the Chinese market in 2018, the brand SELAH has not only secured a flagship store in a top-tier Guangzhou mall. Still, it has also expanded its presence in various boutiques and multi-brand concept shops globally. Selah now represents a distinct Chinese designer brand, and reflects a multicultural approach beyond any physical and cultural boundaries. Conceiving and launching a collection is a challenging feat for independent designer brands. Beyond the founder's aesthetic prowess, it demands comprehensive abilities, including cost management, finding optimal suppliers, and strategic distribution planning. In this perspective, 10 Corso Como fosters and promotes creative research by crossing aesthetic or cultural boundaries. A curated selection from the SS24 collection by the three selected designers Jun Li, YouWei, and Selah, will be showcased and available on sale at the 10 Corso Como Pop-Up from Monday, March 4th, to Wednesday, March 13th (10:30 AM - 7:30 PM, including Saturdays and Sundays). UNRAVELLING BOUNDARIES: JUNJI - YOUWEI - SELAHCocktail Event on Wednesday, March 6th, 2024, h. 5.30 PM/6.30 PM10 Corso Como Pop-Up up to Wednesday, 13th 2024Open Daily, 10.30 AM/2.00PM and 3.00PM/7.30PM