10 Corso Como announces the partnership with Olfactory Signals 01, the first olfactory salon that explores the power of fragrance as an artistic medium and sensory experience. 

Conceived by System Preferences and part of the Fuori Esxence programme, Olfactory Signals 01 is designed to journey through the discovery of fragrance as an artistic language and tool for sensory storytelling. The project is part of a broader research movement that challenges the conventional perception of fragrance, removing it from commercial frameworks and placing it in a creative context. Through installations, interactions, and collaborations with artists and designers, Olfactory Signals 01 offers an immersive experience that explores new connections between smell, memory, and emotion.

The event is open to the public and industry professionals upon registration

EXHIBITION AREAS

The event will take place on the first floor of 10·Corso·Como, in the newly redesigned spaces, conceived as dynamic places with a shifting identity, to offer a flexible platform capable of supporting the convergence of different arts.

GALLERY

In the Gallery, the immersive installation IGGSBT by Illya Goldman Gubin and Sissel Tolaas sits as the artistic heart and soul of Olfactory Signals 01.

The project is a tribute to memory, challenging the dominance of visual stimuli in our world. While the image captures and forms a moment, smell brings it back to life in an instant and often visceral way.

PROJECT ROOM

In the Project Room, the exhibition will feature some of the most innovative brands in the fragrance and design scene, challenging traditional olfactory and aesthetic conventions.

– Perfumes brand: Unifrom, Aeir, HENRYTIMI, Arpa Studios, Notes de Bas de Paje, Ra:er Scents, Ode Ona, D.S. & Durga, Borntostandout, KALIT, SeedArte

– Design brand: Objects are by, NM3, Redduo.

THE PROGRAM

February 20, 2025

- 10:30 AM - 6:30 PM | Public Opening

February 21, 2025

- 10:30 AM - 7:30 PM | Public Opening

- 4:00 PM - 5:30 PM | Talk with the artists; Sissel Tolaas and IllyaGoldman Gubin

February 22, 2025

- 10:30 AM - 7:30 PM | Public Opening

- 11:00 AM - 12:30 PM | Talk with Elise By Olsen, founder and curatorof The International Library of Fashion Research, Oslo and CreativeDirector Morteza Vaseghi