Regenes restores, repairs, renovates and remakes. Born in Genoa, where true ...

Regenes restores, repairs, renovates and remakes. Born in Genoa, where true denim took birth, REGENES rejects the linear economy that follows the “take-make-dispose” plan, where value is created by producing and selling as many products as possible. Regenes stands for a circular approach where value is created by focusing on preservation. Since Nothing really ends. With a special set-up REGENES takes over 10 Corso Como Pop Up during Milan Fashion Week (February 21-27, 2023)

A great evening at 10 Corso Como, to launch the new Giorgio Armani – 10 Cors...

A great evening at 10 Corso Como, to launch the new Giorgio Armani – 10 Corso Como collection, made entirely from denim. Synthesis of both unmistakable style and the exploration of unexpected territories, this second collaboration with 10 Corso Como stems from the desire to work with a single material, denim, creating a total look rich in nuance. The entire collection has been presented on 22nd February at 10 Corso Como in Milan within the  20-square meter installation Mobilia Essay of the Italian artist Flavio Favelli, that involves luminous hangers and four large armchairs upholstered in rubber. Mobilia Essay by Flavio Favelli tries to create a place rather than a space, in an environment similar to a fair or an emporium, with a short life. An undefined place, something like a museum hall containing two large works which create partitions with seats that allow people to pause.

The new Giorgio Armani – 10 Corso Como collection has been made entirely from...

The new Giorgio Armani – 10 Corso Como collection has been made entirely from denim. Synthesis of both unmistakable style and the exploration of unexpected territories, this second collaboration with 10 Corso Como stems from the desire to work with a single material, denim, creating a total look rich in nuance. The entire collection, from blazers and dust coats to blouses, shorts and clean-cut trouser suits, is made from denim. Forms are thin and elongated. Silhouettes are supple. The intense blue of the unwashed denim is complemented by the contrast with the soft cognac-coloured leather that appears in detailing on each garment.

Flower of the day Narcissus at the Fountain is the title of Collection of N...

Flower of the day Narcissus at the Fountain is the title of Collection of No.4, SS 2023, by Chateau Orlando, the young fashion brand helmed by Luke Edward Hall. He has just paid a visit to 10 Corso Como in Milan, in an enchanted garden. “I found inspiration for our spring/summer 2023 collection in the British painter Patrick Procktor’s hazy watercolors, blossoming English gardens in spring and 18th century drawings of mountains and architecture. This season’s motifs include hand-drawn narcissi inspired by the ones I grow in my garden, parasol stiles, sketches of urns and fountains and scattered flowers“.  Thanks Luke!

From the creativity of Stefano Seletti, artistic director of the design brand...

From the creativity of Stefano Seletti, artistic director of the design brand Seletti,  arrives at 10 Corso Como, a new, genderfree and across-the-board project is born. Acronym of the claim (R)evolution Is The Only Solution, that has always characterized Stefano Seletti’s experimental approach, RITOS is a gender free clothing line with an open and inclusive identity. “I have always looked at the world of fashion with passion; it is a field from which I have drawn and learnt a great deal; I have carefully observed and curiously sought out the discussion with those who are part of that world, the fashion designers, but also those who work in stores and have direct daily contact with the taste of the public and the evolution of trends”, says the founder and artistic director of RITOS”– Stefano Seletti 

10 Corso Como has been proud to take part in the Convivio since the very b...

10 Corso Como has been proud to take part in the Convivio since the very beginning, Convivio is one of the oldest fashion benefit events in Milan, an exhibition market and a gala dinner, helped by the best designers and fashion brands so far. A significant signal has been given to support research, fundamental to experimenting with new treatments, prevention, but also social and health care, by involving designers and Maisons which have been called upon since the first edition to donate clothing, accessories and objects to be put on sale at 50 percent.  The proceeds of Convivio are going to ANLAIDS, Associazione Nazionale per la Lotta contro l’AIDS/HIV, against stigma and in favor of a culture of well-being and social inclusion of all forms of diversity.  

20 years ago, Pharrell Williams met New York dermatologist Elena Jones. It wa...

20 years ago, Pharrell Williams met New York dermatologist Elena Jones. It was with her that he launched Humanrace Skincare: “Our starting point was about mind, body and soul. We realized that we needed to go further and the idea of skin care came naturally.” Effective ingredients, and clean formulations developed with 20 years of skin health expertise.  HUMANRACE, Allure Best of Beauty 2022 Award Winner can be found exclusively at 10 Corso Como Milano.

The Shaker system Kvadrat and Raf Simons introduce a new chapter of their col...

The Shaker system Kvadrat and Raf Simons introduce a new chapter of their collaboration at 10 Corso Como. The Shaker system reflects a new kind of home living, a contemporary concept where beauty is synonymous of order. Drawing inspiration from American Shaker culture Raf Simons designed with Kvadrat a storage system and a range of accessories honouring utility, function and rethinking materiality. As part of this scenography the wooden rafters and the accessories, which range from textile bags, caps and slippers, soft woollen throws and cushions, to leather-clad mirror trays and boxes, tote bags and keychains. A view of the whole house to make a uniform family of accessories based on the power of unity: one system, one colour, one textile.