10 Corso Como strengthens the identity of an already highly iconic brand thro...

10 Corso Como strengthens the identity of an already highly iconic brand through a series of foreign openings in collaboration with prestigious partners.The expansion plan adds new addresses to the Milan ecosystem and the two Seoul stores: new spaces dedicated to the Signature collection and its journey around the world.The most recent destination is the innovative Printemps New York.Where to find the 10 Corso Como Signature collection:MilanCorso Como 10Seoul Cheongdam416, Apgujeong-ro, Gangnam-guSeoul AvenueL5F, 73 Namdaemum-ro, Jung-guMunich, LodenfreyMaffeistraße 7Paris, Printemps Haussmann64 Bd HaussmannDoha, PrintempsAl Khaleej Street 221Prague, The BrandsMaiselova 21New York, PrintempsOne Wall Street

Romanengo’s artisanal ice cream arrives in 10 Corso Como.   Starting tomorrow...

Romanengo’s artisanal ice cream arrives in 10 Corso Como.   Starting tomorrow, Saturday 28 June, and until the end of September, every Saturday, from 11am to 6pm, the 10 Corso Como courtyard will host Romanengo's ice cream cart.   A perfect opportunity to savor the authentic taste of tradition, immersed in the unique ecosystem of the milanese concept store. GELATOMilk from Italian farms with a controlled supply chain Crea Traditional custard made with egg yolks Rose Delicate and fragrant floral notes Orange Blossom Orange blossom from Imperia, a Slow Food Presidium   SORBETSLactose-free, water-based Apulian Almond Almond paste made from our in-house processing of the raw seed 64% Dark Chocolate Our iconic dark chocolate Lemon with Citrus & Spice Infusion Fresh Sicilian lemons blended with a zesty and spiced infusion   TOPPINGSSelected spices to enhance the flavor of gelato and sorbetsCinnamon: sweet & floralCardamom: spicy & exoticCloves: spicy & balsamicPink Pepper: sweet & citrusy

On Friday 20 June 2025, 10 Corso Como welcomed the Industry players for a nig...

On Friday 20 June 2025, 10 Corso Como welcomed the Industry players for a night of networking organized by WWD to celebrate the kickoff of the menswear fashion week. The event offered a moment for industry figures to socialize and catch up, promoting the cross-pollination between industries. Invited to tour the 10 Corso Como spaces, many guests visited the new Gentle Monster’s boutique inside the concept store as well as the Guido Guidi photography exhibit in the Gallery space upstairs. The cocktail reception was followed by an intimate dinner as part of WWD’s Global Impact Council, a network of fashion, retail, beauty, luxury, design and technology leaders coming together several times a year to shape, in conversation with one another, the future of their industries. 

Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a ne...

Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a new centerpiece that invites visitors into a transformed sensory experience. The new GIANT HEAD KINETIC OBJECT embodies the brand’s singular philosophy and fascination with the inner workings of the human mind. Built in-house by the Gentle Monster Robotics Lab, the GIANT HEAD KINETIC OBJECT consists of three distinct faces. At the center is a face that gently shuts its eyes and shakes its head in contemplation, flanked by a larger face and a smaller one that move fluidly around it. With softly blinking eyelids and subtly shifting pupils, the piece captures the complexity of cognition, emotion, and human connection. Other elements, such as star-like forms scattered throughout the store, illuminate the invisible landscapes of the human psyche. Gentle Monster's universe unfolds as a spatial narrative that expresses the brand’s singular vision, where minimalist elegance meets avant-garde innovation.

10 Corso Como announces the arrival of the exhibition ODE to Wonder in its Me...

10 Corso Como announces the arrival of the exhibition ODE to Wonder in its Mezzanine space from May 29th to June 4th.After the exposition in Paris, in collaboration with LVM MÉTIERS D'ART, creative agency Spring Studios brings the exhibition to the Milanese iconic concept store.The exhibition - which aims to highlight both the creative liberty of talent and collaborations with prestigious brands - celebrates the launch of the second edition of ODE, the platform dedicated to emerging talent.This year's issue, 'ODE to Wonder', is available for sale in limited numbered copies at 10 Corso Como Project Room.

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' ...

On Tuesday 20 May, 10 Corso Como Project Room hosted 'Gli Alfabeti creativi' with Federico Nicolao, Luigi Serafini and Francesco Vezzoli. An inspiring conversation - moderated by Donatien Grau - with three special guests talking for the first time on the occasion of the launch of the second issue of Alphabet magazine. Thanks to all those who attended. Ciottolo and Slab seats provided by imperfettolab

The renowned French brand Biologique Recherche arrives at 10 Corso Como.   T...

The renowned French brand Biologique Recherche arrives at 10 Corso Como.   The revolutionary approach which has made Biologique Recherche within the cosmetics industry for almost 50 years, aims to treat each kind of skin according to its individuality, for visibly healthier skin.    With Biologique Recherche, the exclusive beauty selection by 10 Corso Como - hosted in its Project Room - is enriched with new products dedicated to the universe of luxury facial skincare. Every Saturday, through the support of a qualified therapist, it is be possible to carry out an instant analysis of each person's skin using the Skin Instant Lab instrumentation and recommend a proposal of targeted products.

From 6 to 11 May, 10 Corso Como hosts, in its space with two windows overlook...

From 6 to 11 May, 10 Corso Como hosts, in its space with two windows overlooking Corso Como, a special pop-up by Ambrogio Fiori, a bespoke floral arrangement and styling shop offering unique bouquets, fresh flowers and a carefully curated selection of handcrafted and artistic products. 10 Corso Como Signature collection blossoms among colourful floral bouquets, the perfect occasion to find a special Mother's Day gift.   Open daily from 10.30 am to 7.30 pm.

10 Corso Como presents Da un’altra parte (“Elsewhere”), a solo exhibition by ...

10 Corso Como presents Da un’altra parte (“Elsewhere”), a solo exhibition by Guido Guidi, curated by Alessandro Rabottini and staged at 10 Corso Como Gallery from 7 May through 27 July 2025. Conceived as a wide-ranging showcase for his photographic work, the exhibition concentrates on the theme of the shadow, interpreted as the result of the encounter between light, space, and time – i.e., between three of the main coordinates of Guidi’s practice.   Guido Guidi (Cesena, 1941) is an internationally acclaimed photographer, renowned for the contribution he has made to the field of photography since the 1960s and celebrated for his personal way of looking at the landscape, architecture, and things, which is at once lyrical and analytical. His images are a distilled reflection on the most quotidian, marginal, and anti-monumental spaces that we inhabit, a tactile exploration of the forms that surround us and which we often neglect, rendered as if frozen in time. Over the decades, Guidi has affirmed the necessity for a “poetics of attention.” In his works, the very act of seeing is never taken for granted; on the contrary, it is analyzed from numerous perspectives, encompassing everything from its existential aspects right through to its formal and theoretical repercussions. Thanks to the consistency with which he has always scrutinized the most liminal aspects of reality, Guidi has also influenced generations of photographers, creating a visual idiom that is as subtle as it has been seminal.   Curated by Alessandro Rabottini, Da un’altra parte compiles a wide selection of photographs taken between the early 1970s and 2023, in an exhibition that focuses on the persistence and recurrence of certain themes across the decades. Although Guidi conceives, publishes, and shows his work through the format of the photographic series. The works are placed in dialogue with each other, according to a principle of poetic and formal tension, over and above the chronological sequence and any separation between the genres of portraiture, still life, and architectural photography.   Guido GuidiDa un’altra parteCurated by Alessandro Rabottini10 Corso Como Gallery7.5 - 27.7.25Every day: 10.30am – 7.30pmFree entrance