From today until 17 November, Serapian's artisanal mastery returns to 10 Cors...

From today until 17 November, Serapian's artisanal mastery returns to 10 Corso Como with an exclusive pop-up.   Inside the brand new store on the ground floor, a special installation presents the artistry of Serapian Mosaico craft and an artisan reveals how this unique craft is made.  

On Tuesday 12 November at 6 p.m., on the occasion of Bookcity Milano, 10 Cors...

On Tuesday 12 November at 6 p.m., on the occasion of Bookcity Milano, 10 Corso Como Project Room hosts the book presentation of   Una rivoluzione nell'arte: Autoritratto di Carla Lonzi in the new edition   Annarosa Buttarelli, philosopher and book curator, in conversation with Mariella Bettineschi, artistCristiana Collu, director of the Fondazione Querini Stampalia in Venice   Autoritratto by Carla Lonzi is finally presented in a new edition.The book turned contemporary art criticism on its head and, at the same time, inaugurated the path of self-consciousness that the author pursued in the group that took the name Rivolta Femminile.Autoritratto consists of the exchange that Carla Lonzi had in 1969 with the protagonists of the art scene of those years, from Carla Accardi to Pino Pascali.   The Conversation is in Italian and seats are limited. 

On October 24th, 2024, the 10 Corso Como Project Room hosted “La moda al cent...

On October 24th, 2024, the 10 Corso Como Project Room hosted “La moda al centro. Strategie per un futuro possibile", a talk by Il Foglio della Moda to mark the presentation of the 3rd edition of their Annuario. For this special occasion, Fabiana Giacomotti, curator of ‘Il Foglio della Moda', led a conversation with Beatrice Beleggia, Pianegonda CEO, Carmelo Carbotti, Banca Ifis Head of Research Department, and Tiziana Fausti, 10 Corso Como President.

The 10 Corso Como Signature Collection lands at Lodenfrey in Munich. From re...

The 10 Corso Como Signature Collection lands at Lodenfrey in Munich. From ready-to-wear to fashion and home accessories, the iconic 10 Corso Como motif is presented in an unlimited combination of versions.    The common passion for a unique selection of fashion and luxury lifestyle products, as well as high-quality craftsmanship and the combination between tradition and modernity, connects 10·Corso·Como to another excellence in the fashion industry, the renowned department store LODENFREY.   From October 7th through early November 2024, a special pop up and the store windows are dedicated to the 10·Corso·Como Signature collection, featuring the brand’s iconic pattern. The display celebrates the distinctive identity of the Milanese concept store, which has been able to transform the retail concept into a fusion of fashion, lifestyle, food and culture.   Enjoy the shop windows and pop-up at Lodenfrey, entirely dedicated to 10 Corso Como!

From 7 to 13 October, 10 Corso Como Café  in partnership with MonteNapoleone ...

From 7 to 13 October, 10 Corso Como Café  in partnership with MonteNapoleone District celebrates the 15th edition of La Vendemmia with a special tasting menu. Inspired by the aromatic notes of Beaujolais wine and excellent raw materials, the dedicated menu is a tribute to the Autumn flavours. The menu is served at dinner only, every evening from 7 to 13 October. Book a teble

On the occasion of Milan Fashion Week, on Friday 20 September, 10 Corso Como ...

On the occasion of Milan Fashion Week, on Friday 20 September, 10 Corso Como Project Room hosted the premiere of Purple's Magic issue. Thanks to Olivier Zahm for choosing 10 Corso Como for the exclusive launch of Purple#42 in Milan and for introducing the new issue's themes with a reflection on the meaning of magic in the contemporary world, as an alternative way of reading reality. From the re-edition of a famous essay by Foucault from ‘66, to the psychoanalytic illustrations of Jung, to the contributions of Patti Smith, David Lynch, Björk and the occultist Mitch Horowitz, Purple#42 explores the potential of the magical in our times. The launch was marked by a projection of Jacques Rivette's cult film ‘Celine and July go boating’ (1974), starring Juliet Bert and Dominique Labourier.

On the occasion of the new store opening, Phoebe Philo makes its debut at...

On the occasion of the new store opening, Phoebe Philo makes its debut at 10 Corso Como, as an exclusive in the Italian market. This is a natural partnership between two fashion leaders: 10 Corso Como worldly recognized for its unique distribution dimension and Phoebe Philo highly renowned for exceptional creativity and execution. 10 Corso Como presents instore the brand’s third edit, alongside pieces from the first two edits (released October 2023 and March 2024 respectively) marking the completion of the first body of work. Categories include ready-to-wear, leather-goods and accessories. With this collaboration, 10 Corso Como is able to present its customers a new way to experience the work through a physical experience. The entry of the Phoebe Philo offer contributes to confirming 10 Corso Como's position as an innovator in the fashion world.

10 Corso Como announces a new phase of the Rethinking 10 Corso Como project: ...

10 Corso Como announces a new phase of the Rethinking 10 Corso Como project: in September, the iconic Milanese destination will unveil its innovative concept behind the new store project, conceived by multidisciplinary agency 2050+, according to the vision of Tiziana Fausti.   The new chapter of 10 Corso Como thus continues, driven by an architectural project aimed at redesigning the spaces as a contemporary Wunderkammer. Following the new concept, the woman’s sales area on the ground floor is conceived as a flexible theatrical machine, coherent in its intentions and architectural solutions with the spaces on the first floor, the Project Room and the Gallery, inaugurated last February.   The store is rethought as an industrial mechanism capable of fluidly transforming by reshaping its identity. It also adapts organically to the variety of experiences and events it can host. The space is inhabited by mobile and modular set-up devices: a new version of the pantograph tables and a series of clothes racks connected to winches, which can move vertically and horizontally in the space until they disappear completely between the ceiling beams. These elements, as dynamic and light theater units, allow for infinite configurations, offering a wide spectrum of curatorial possibilities. Of particular note are the site-specific works by international artists that like a harmonious chorus of interventions dialogue in the space of the new 10·Corso·Como designed as a platform for exchanging ideas.   The project also rethinks the circulation flows, turning connecting spaces into the main elements of its architectural narrative, while also enabling the osmotic movement of visitors through its diverse programs. The new internal staircase, entirely clad in steel, acts as a backdrop for the entire system and connects the new women’s store to the Project Room and the Gallery, both located at the first floor.   With this architectural element, the new project redefines flows both horizontally on each floor and vertically through the building, while contributing to the conception of a vast repertoire of possible uses and occupations.   During the renovation of the ground floor shopping area, scheduled for the month of August, 10·Corso·Como’s fashion selection will be available for sale at the Gallery on the first floor, as well as on 10corsocomo.com.

On the occasion of Milan’s Women Fashion Week, the programme dedicated to vi...

On the occasion of Milan’s Women Fashion Week, the programme dedicated to visual arts restarts with the exhibition of the American artist Talia Chetrit. From 18 September, the Gallery opens to the public with the most comprehensive exhibition to date showcasing the work of Chetrit.   The show for 10 Corso Como, curated by Alessandro Rabottini and Anna Castelli, brings together works from 1994 to 2023, creating a dialogue between images that encapsulate different moments in both her artistic career and her private life. Self-portraits, family scenes, still lifes, street photography; no subject is excluded from Chetrit’s critical investigation into the current validity of the various genres of photography. These images instill a candid feeling of fragility and a confrontational sense of breaking taboos , with a specific focus on the themes of sexuality, relationships and female self-representation.   Through her straightforward yet nuanced use of the camera, Chetrit produces images that are at once elaborately conceived, lyrical, and provocative. Fusing emotional intensity with a specific approach to composition, her pictures can be understood as an exercise in what it means to look and what it feels like to pose; an exploration of the formal implications of the act of framing and the psychological dynamics of becoming the subject of an image.   After the solo show dedicated to Roe Ethridge last February, this exhibition continues a reflection on how the languages of art and photography, in dialogue with fashion, allow us to observe the contradictions of our times, questioning what beauty, the seductions of commerce and the rules of representation are.