On the occasion of the new store opening, Phoebe Philo makes its debut at...

On the occasion of the new store opening, Phoebe Philo makes its debut at 10 Corso Como, as an exclusive in the Italian market. This is a natural partnership between two fashion leaders: 10 Corso Como worldly recognized for its unique distribution dimension and Phoebe Philo highly renowned for exceptional creativity and execution. 10 Corso Como presents instore the brand’s third edit, alongside pieces from the first two edits (released October 2023 and March 2024 respectively) marking the completion of the first body of work. Categories include ready-to-wear, leather-goods and accessories. With this collaboration, 10 Corso Como is able to present its customers a new way to experience the work through a physical experience. The entry of the Phoebe Philo offer contributes to confirming 10 Corso Como's position as an innovator in the fashion world.

10 Corso Como announces a new phase of the Rethinking 10 Corso Como project: ...

10 Corso Como announces a new phase of the Rethinking 10 Corso Como project: in September, the iconic Milanese destination will unveil its innovative concept behind the new store project, conceived by multidisciplinary agency 2050+, according to the vision of Tiziana Fausti.   The new chapter of 10 Corso Como thus continues, driven by an architectural project aimed at redesigning the spaces as a contemporary Wunderkammer. Following the new concept, the woman’s sales area on the ground floor is conceived as a flexible theatrical machine, coherent in its intentions and architectural solutions with the spaces on the first floor, the Project Room and the Gallery, inaugurated last February.   The store is rethought as an industrial mechanism capable of fluidly transforming by reshaping its identity. It also adapts organically to the variety of experiences and events it can host. The space is inhabited by mobile and modular set-up devices: a new version of the pantograph tables and a series of clothes racks connected to winches, which can move vertically and horizontally in the space until they disappear completely between the ceiling beams. These elements, as dynamic and light theater units, allow for infinite configurations, offering a wide spectrum of curatorial possibilities. Of particular note are the site-specific works by international artists that like a harmonious chorus of interventions dialogue in the space of the new 10·Corso·Como designed as a platform for exchanging ideas.   The project also rethinks the circulation flows, turning connecting spaces into the main elements of its architectural narrative, while also enabling the osmotic movement of visitors through its diverse programs. The new internal staircase, entirely clad in steel, acts as a backdrop for the entire system and connects the new women’s store to the Project Room and the Gallery, both located at the first floor.   With this architectural element, the new project redefines flows both horizontally on each floor and vertically through the building, while contributing to the conception of a vast repertoire of possible uses and occupations.   During the renovation of the ground floor shopping area, scheduled for the month of August, 10·Corso·Como’s fashion selection will be available for sale at the Gallery on the first floor, as well as on 10corsocomo.com.

Traditionally an iconic destination for the Fuorisalone and the ultimate plac...

Traditionally an iconic destination for the Fuorisalone and the ultimate place to discover the latest trends, on the occasion of Milan Design Week 2024, 10 Corso Como presents a selection of designer design in the installation The Alchemical Plane. In the new spaces, the collective experiential showcase Capsule Plaza; in the store, the installation by jewelry brand Aliita.   The Alchemical Plane On sale, a selection of authorial Design curated by Domitilla Dardi, that follows the principle of mutable forms, where animal, vegetable and mineral kingdoms merge, in a chromatic climax of the four colors of the alchemical process.   WHERE: 10 Corso Como Store   Capsule Plaza Hybrid between a fair and a collective exhibition, bringing together designers and companies from various creative fields, with aim to connect industry and culture with a bold and multisensory curation.   WHERE: 10 Corso Como Gallery, Project Room, and Pop-Up   Aliita Castel The jewelry brand presents the new collection by creating an enchanted universe where dreams have no limits.   WHERE: 10 Corso Como StoreOPENING HOURS   10 Corso Como Store and exhibition spacesMonday 15 to Sunday 21 April10:30 am - 8:30 pm   10 Corso Como CaféMonday 15 to Sunday 21 April11:00 am - 00:00 pm

During Milan Design Week 2024,The Alchemical Plan - the selection of authoria...

During Milan Design Week 2024,The Alchemical Plan - the selection of authorial Design curated by Domitilla Dardi that debuted in the Project Room in February 2024 on the occasion of the opening of the newly redesigned spaces - moves to the store.   On sale is a selection of objects that follows the principle of mutable forms, where animal, vegetable and mineral kingdoms merge, in a chromatic climax of the four colors of the alchemical process.   Designs by: Alexander Kirkeby, Bhulls, Ceramica Gatti, Chris Fusaro, David Valner Studio, Ego Undesign, Eleit.it, Gioel Milano – design Tobia Scarpa e Mario Trimarchi, Giovanni Botticelli, House of Ita, Incalmi – design Debonademeo, Zanellato e Bortolotto, Kiki and Joost, Lanificio Leo – design V. Mancini e P. Iaconantonio, Emilio Leo, Made in Edit – design Patricia Urquiola con Istituto Caselli Real Fabbrica di Capodimonte, Medaarch, Michael Anastassiades, Natalia Criado, Navet, Pietrachiara, Simone Crestani, Solenne Belloir, Stamuli, Margherita Rui.

10 Corso Como presents the collaboration with Milano Loves Seoul, the project...

10 Corso Como presents the collaboration with Milano Loves Seoul, the project created to promote the diverse and innovative world of South Korean fashion designers through a cultural exchange between Italy and South Korea.   The event, which did its debut during the last Milan Fashion Week, brought on stage for four days in the setting of Casa degli Artisti the creations of twelve emerging Korean designers selected for their ability to create innovation by mixing in a perfect balance of sustainability and creative avant-garde.   10 Corso Como, as Brand Partner of Milan Loves Seoul, has selected four designers, who had the opportunity to exhibit their creations within the store.   DANHA, for its refined textile research and interpretation of traditional Korean ribbon EONT’s, for its romantic touch and vintage atmosphere of Korea PLEATSMAMA for the bags with a sustainable approach RIU&VIU, for its contemporary interpretation of traditional Korean shoes

Diego Dolcini and Gait-Tech launched their capsule collection Walking On Tech...

Diego Dolcini and Gait-Tech launched their capsule collection Walking On Tech at 10 Corso Como going direct-to-consumer. The Italian start-up has patented the revolutionary device for high-heeled, ultra-high and even extreme heel shoes while promoting the well-being and posture of feet. Diego Dolcini has designed five models that can be worn smoothly thanks to the device built into the new biomechanical insole by Gait-Tech ®. Embedded with the innovative comfort-enhancing insole device, the collection is Gait-Tech’s first direct-to-consumer effort. Click & Walk! Exclusively at 10 Corso Como     

The perfect story to give as a gifthandwritten. At 10 Corso Como, the best g...

The perfect story to give as a gifthandwritten. At 10 Corso Como, the best gifts of original whispered luxury will honor Pineider's long history. The elegance of leather wallets, combined with the magic of fine papers and small leather goods will be personalized by hand by a Pineider calligrapher at 10 Corso Como store Thursday, November 30, 5:30 to 7:30 p.m.  Welcome drink and canapè rsvp shop@10corsocomo.comFriday, December 1, and Saturday, December 2, all day 10:30 a.m. to 7:30 p.m.

10 Corso Como announces the beginning of a new chapter. An innovative archite...

10 Corso Como announces the beginning of a new chapter. An innovative architectural project reshapes the brand’s spaces and a revamped cultural program on contemporary topics enlivens it. The unique Milanese ecosystem at 10 Corso Como, which includes the store, café, cultural space, and 3Rooms suites, has been redesigned by the interdisciplinary agency 2050+.   The project is focused on creating a seamless transition and connection between the spatial dimensions and experiences, and on linking fashion with art, design, photography, food and nature.   Starting Spring 2024, 10 Corso Como will unveil the new environments in stages, and will also broaden its dialogue with the city of Milan through a series of exhibitions and a public program of events. The location will also house an innovative and representative selection of rare books, international magazines and design and technology collections, as well as sound design and music experience.   The new vision by Tiziana Fausti will foster links with the creative and academic community, turning the Milanese ecosystem into a vibrant and evolving place: a secret garden where visitors can always discover something unexpected.

In Milan, 10 Corso Como is the place where culture meets beauty.  A selection...

In Milan, 10 Corso Como is the place where culture meets beauty.  A selection of rare vintage books, dedicated to photography, fashion, design and greenery, source of inspirations. From bijoux to floral compositions, from sky to design, from photography to graphic illustration up to the secret names that  made the history of style.  Uncommon books that could tell secret stories to be discovered and given as gifts.  Now at 10 Corso Como.