On the occasion of Orticola 2025, from 8 to 11 May 2025, Marie Claire Maison and 10 Corso Como present Bloom. L’incanto della biodiversità. Hosted at the Milanese iconic concept store, the event proposes a reflection on the relationship between human beings and the natural world, through four days of talks, performances, workshops and video projections.

The programme develops like a garden animated by a plurality of viewpoints, knowledge, cultures and visions of the world in an interweaving of literature and botany to cultivate a scientific, cultural, symbolic and relational biodiversity together with the guests.

The programme develops like a garden animated by a plurality of viewpoints, knowledge, cultures and visions of the world in an interweaving of literature and botany to cultivate a scientific, cultural, symbolic and relational biodiversity together with the guests.

Talks and the workshop are hosted at 10 Corso Como; free admittance upon reservation through the Eventbrite platform.

From 6 to 11 May, 10 Corso Como also hosts, in its space with two windows overlooking Corso Como, a special pop-up by Ambrogio Fiori, a bespoke floral arrangement and styling shop offering unique bouquets, fresh flowers and a carefully curated selection of handcrafted and artistic products.

On 8 May, 10 Corso Como offers to the Orticola public two guided tours of the exhibition Guido Guidi. Da un'altra parte, with curators Alessandro Rabottini and Anna Castelli. Free admittance upon reservation through the Eventbrite platform.

PROGRAM

8 May
11 am and 17 pm (two sessions) at 10 Corso Como Gallery
Guided tour of the exhibition Guido Guidi. Da un'altra parte
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6 pm at 10 Corso Como Project Room
Talk Orto Continuo with Leone Contini
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9 May
From 11 am to 1 pm at 10 Corso Como Terrace
Workshop Flower Lesson with Sachiko Ito
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6 pm at 10 Corso Como Project Room
Talk Paesaggi Mediterranei: vaghi e fruttuosi with Giuseppe Barbera
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10 May
12 pm at 10 Corso Como Project Room
Talk Il Giardino del "Naso" Profumiere with Meo Fusciuni
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3:30 pm at 10 Corso Como Project Room
Talk Giardini incantati with Fulvia Mendini and Andrea Tarella
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11 May
11:30 am at 10 Corso Como Project Room
Talk Visioni botaniche: video arte e natura with Carolina Ciuti
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VIDEO PROJECTIONS - free admittance
at 10 Corso Como Mezzanine

9 May
11 am - 7 pm
The Knots We Knot, 2022, 8’, Bárbara Sánchez Barroso & Adriana Vila Guevara
Botanical Dream, 2022, 5’40’’, Bárbara Sánchez Barroso
Siskin or a Speculative Study on the Possibility of a Language of Plants, 2018, 10’, Anna Dot

10 May
11 am - 7 pm
Danse serpentine, II, 1896, 1’, Fratelli Lumière [Loïe Fuller], Film Lumière n° 765,
La croissance des végétaux , (1929) 1’, Jean Comandon