Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a new centerpiece that invites visitors into a transformed sensory experience.

The new GIANT HEAD KINETIC OBJECT embodies the brand’s singular philosophy and fascination with the inner workings of the human mind.

Built in-house by the Gentle Monster Robotics Lab, the GIANT HEAD KINETIC OBJECT consists of three distinct faces. At the center is a face that gently shuts its eyes and shakes its head in contemplation, flanked by a larger face and a smaller one that move fluidly around it. With softly blinking eyelids and subtly shifting pupils, the piece captures the complexity of cognition, emotion, and human connection.

Other elements, such as star-like forms scattered throughout the store, illuminate the invisible landscapes of the human psyche.

Gentle Monster's universe unfolds as a spatial narrative that expresses the brand’s singular vision, where minimalist elegance meets avant-garde innovation.