During Milan Fashion Week, from March 2nd to March 6th, sportswear brand FILA officially launches its new Sleek Sneaker Collection with a dedicated pop-up at the iconic concept store 10 Corso Como. Conceived as an immersive retail experience, the project explores lightness as a design principle, offering a contemporary interpretation of Italian minimalism within one of Milan’s most iconic fashion destinations.

The pop-up presents a curated selection of footwear and pieces from the MILANO line shown on the runway, creating a direct see-now, buy-now connection between the catwalk and retail experience. Designed around the concept “Sottile – Essence of Italian Minimalism,” the installation is defined by a restrained colour palette, mirrored surfaces and slender metal structures. Layered paper elements introduce rhythm and lightness, translating the slim profile and flexibility of the footwear into a spatial language that balances structure and airiness.