The renowned French brand Biologique Recherche arrives at 10 Corso Como.   T...

The renowned French brand Biologique Recherche arrives at 10 Corso Como.   The revolutionary approach which has made Biologique Recherche within the cosmetics industry for almost 50 years, aims to treat each kind of skin according to its individuality, for visibly healthier skin.    With Biologique Recherche, the exclusive beauty selection by 10 Corso Como - hosted in its Project Room - is enriched with new products dedicated to the universe of luxury facial skincare.  

10 Corso Como strengthens the identity of an already highly iconic brand thro...

10 Corso Como strengthens the identity of an already highly iconic brand through a series of foreign openings in collaboration with prestigious partners.The expansion plan adds new addresses to the Milan ecosystem and the two Seoul stores: new spaces dedicated to the Signature collection and its journey around the world.The most recent destination is the innovative Printemps New York.Where to find the 10 Corso Como Signature collection:MilanCorso Como 10Seoul Cheongdam416, Apgujeong-ro, Gangnam-guSeoul AvenueL5F, 73 Namdaemum-ro, Jung-guMunich, LodenfreyMaffeistraße 7Paris, Printemps Haussmann64 Bd HaussmannDoha, PrintempsAl Khaleej Street 221Prague, The BrandsMaiselova 21New York, PrintempsOne Wall Street

Bonaveri presents Bonaveri Décor, a new brand of collectibles designed for th...

Bonaveri presents Bonaveri Décor, a new brand of collectibles designed for the world of interior and décor, marking the company's entry into the Design world. The new brand debuts with a first collection of ten sculptural elements and as many architectural pedestals: The 10 Collection, curated by Emma Davidge, is presented in a temporary store at the 10 Corso Como Pop-up, from October 27 to 30. Bonaveri Décor began as a journey through the Bonaveri archives, where each element recalls an era, each piece has its own language, a universe of inspirations, techniques, and materials. The project—the result of the work of Tommaso and Andrea Bonaveri, with the artistic collaboration of Emma Davidge—was created with the intention of exploring the world of decorative objects through a curatorial, conceptual, and sculptural perspective. This approach is characterized by research into materials and techniques: at the service of an aesthetic that combines surrealism, classicism, and irony. The 10 Collection offers objects inspired by human anatomy—heads, hands, torsos, busts reinterpreted in conceptual, stylized, or abstract forms. These are highly crafted works to be collected and cherished. All pieces are the result of a process that combines sculptural modeling and artisanal manufacturing. They are not unique works, but each element retains the character and intensity of an art object: collectible forms, created to inhabit spaces with personality and expressive power.

Southern California-based global lifestyle brand UGG® presents BEHIND THE SEA...

Southern California-based global lifestyle brand UGG® presents BEHIND THE SEAM, a week-long pop-up activation at the iconic 10 Corso Como in Milan, running from October 16th to 23rd, 2025. The pop-up brings to life the brand’s signature Twin Seam code through contemporary storytelling, craftsmanship, and immersive experiences. At the heart of the activation is a dialogue between tradition and modernity, celebrating the artistry, community, and cultural crossovers that define the creative vision of UGG. Throughout the week, visitors will be invited to explore the Customisation Station by top-tier artisans, where they can personalise their favorite UGG styles customised live in-store, transforming each piece into a unique expression of individuality. Until September 23rd, the space transforms into a creative hub, inviting visitors to get hands-on with UGG styles and turn them into one-of-a-kind pieces.

From September 23 to 29, Dsquared2 opens an exclusive pop-up store at 10 Cors...

From September 23 to 29, Dsquared2 opens an exclusive pop-up store at 10 Corso Como Milan to celebrate the 30th anniversary.Inside the pop-up, four projects will be presented, the result of collaborations with some of the most interesting names in the contemporary scene and beyond: Magliano, Vaquera, Bettter, and Kiss, the legendary rock band.Each collaboration reinterprets Dsquared2’s codes with an original and experimental approach: Magliano, known for mixing elegance with casualwear; Vaquera, with its theatrical irreverence making fashion fan fiction that subverts luxury; Bettter, the sustainability-driven, upcycling brand that reworks deadstock garments through a complex methodology; and Kiss, whose iconic aesthetic delivers glam-rock nostalgia.These capsule collections, unveiled during the Co-Ed FW25 show, take center stage in a setting that narrates the brand’s evolution and its ability to engage with different languages while staying true to its identity.

On the occasion of Milan Women's Fashion Week, 10 Corso Como partners with Et...

On the occasion of Milan Women's Fashion Week, 10 Corso Como partners with Ethical Fashion Initiative (EFI) and Spring Studios on an initiative dedicated to African craftsmanship, sustainable design, and creative collaboration.From September 25 to 28, in the spaces of 10 Corso Como, EFI presents The Cotton Road, an exhibition around West African cotton, tracing its journey from the field to fabric to fashion. The program also includes live artisan demonstrations, African designer showcases and two public roundtable discussions exploring the future of fashion.The exhibition takes visitors through the full lifecycle of cotton: from the farms of Benin and Burkina Faso to the hands of spinners, weavers, dyers, and designers shaping its transformation. It highlights not only the artistry of traditional techniques but also the innovation that’s driving a more transparent and inclusive fashion system. The show also features the work of five African designers that have been selected by EFI to create a unique look – a collaboration rooted in local materials and made using traditional methods such as hand weaving and plant-based dyeing: Sean Nobayo (Benin), Gaïnga (Burkina Faso), Olooh (Côte d’Ivoire), Numu D (Mali), Feelinger (Chad).Hosted on September 26, the two talks bring together designers, experts and industry leaders to discuss pressing issues and emerging ideas in fashion today.11:00 AM TOWARDS SUSTAINABLE FASHION: Chemicals, Impact & SolutionsHosted with the UN Alliance for Sustainable Fashion, the discussion dives into the role of innovation and regulation in phasing out harmful chemicals from the textile industry - from production to post-consumer waste. Organized by EFI, UNECE, FAO, UNEP, WIPO, BRS, UNCCD, and ILO. 3:00 PM BEYOND THE RUNWAY: Building Global Pathways for African CreativesModerated by Teneshia Carr of Blanc Magazine, this conversation explores the future of African fashion through the lens of visibility, ownership, and cultural storytelling. Featured speakers include leading designers and creative entrepreneurs from across Africa and its diaspora. Ethical Fashion InitiativeEFI - a programme of the International Trade Centre - has been working in the cotton value chain in West Africa since 2012. Via its local partner CABES GIE based in Burkina Faso, EFI’s efforts now support more than 4,000 artisans in the region – helping them strengthen their businesses, improve production, and access markets that value sustainability and heritage. This work has been supported by EFI’s long-term partners, including the European Union through its OACPS Business Friendly Programme as well as SECO.

Maison Margiela Autumn Winter 2025 collection arrives in 10 Corso Como with a...

Maison Margiela Autumn Winter 2025 collection arrives in 10 Corso Como with a special installation.  Through iconic creations, Loved to Death reflects the complex dialogue of the past and present, incorporating a vision of the future.

Romanengo 1780’s artisanal ice cream arrives in 10 Corso Como.   During the S...

Romanengo 1780’s artisanal ice cream arrives in 10 Corso Como.   During the Summer, on selected days - August 2, 9, 30 and September 4, 5, 6, 13, 20 - from 11am to 6pm, the 10 Corso Como courtyard hosts Romanengo's ice cream cart.   A perfect opportunity to savor the authentic taste of tradition, immersed in the unique ecosystem of the milanese concept store.     GELATOMilk from Italian farms with a controlled supply chain Cream Traditional custard made with egg yolks Rose Delicate and fragrant floral notes Orange Blossom Orange blossom from Imperia, a Slow Food Presidium   SORBETSLactose-free, water-based Apulian Almond Almond paste made from our in-house processing of the raw seed 64% Dark Chocolate Our iconic dark chocolate Lemon with Citrus & Spice Infusion Fresh Sicilian lemons blended with a zesty and spiced infusion   TOPPINGSSelected spices to enhance the flavor of gelato and sorbets   Cinnamon: sweet & floralCardamom: spicy & exoticCloves: spicy & balsamicPink Pepper: sweet & citrusy

Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a ne...

Gentle Monster’s Milan store - within the iconic 10 Corso Como - unveils a new centerpiece that invites visitors into a transformed sensory experience. The new GIANT HEAD KINETIC OBJECT embodies the brand’s singular philosophy and fascination with the inner workings of the human mind. Built in-house by the Gentle Monster Robotics Lab, the GIANT HEAD KINETIC OBJECT consists of three distinct faces. At the center is a face that gently shuts its eyes and shakes its head in contemplation, flanked by a larger face and a smaller one that move fluidly around it. With softly blinking eyelids and subtly shifting pupils, the piece captures the complexity of cognition, emotion, and human connection. Other elements, such as star-like forms scattered throughout the store, illuminate the invisible landscapes of the human psyche. Gentle Monster's universe unfolds as a spatial narrative that expresses the brand’s singular vision, where minimalist elegance meets avant-garde innovation.